SEO FOR FINANCIAL SERVICES COMPANIES
The financial services sector is one of the most competitive spaces on the internet. Loans and mortgage companies, banks and building societies, life assurance and pension providers all stand toe-to-toe, competing for the online pound within a very crowded arena.
Because this is such an aggressively competitive marketplace, Search Engine Optimisation (SEO) campaigns must be strategically managed and maintained to ensure best practice over the long term and to offer the best ranking positions within natural search.
Why SEO and BORN are essential for financial services companies
Insurers – More investment is made by personal lines car insurers in natural SEO, search engine marketing (including paid search campaigns, pay per click banner advertising and affiliate marketing campaigns) than any other single sector. BORN has been instrumental in successfully building a number of niche, online-only car insurance brands – including those specialising in telematics insurance – and optimising a leading online general insurance brand.
Banks and building societies – BORN has worked with one of the country’s leading independent mutual societies, providing a full services package of SEO analytics and reporting, consultancy and linking campaigns. In this heavily regulated industry, it is crucial to have an experienced team on board who understand both the complex issues of compliance juxtaposed with the necessity for strong marketing campaigns to attract high levels of traffic. We also provide SEO services for an international overseas bank, including language specific geo-targeting, review and modification of site architecture, and conversion optimisation.
Wealth management – In working with several established international wealth management and financial advice companies BORN has honed an enviable set of SEO skills pertinent to this highly technical and compliance controlled sector. Providing SEO content can be a particular challenge, but one which BORN’s team of experienced writers has undertaken with aplomb. Building a strong hierarchical URL and linking structure is also of the utmost importance and the team can offer web dev and technical skills to enable this task.
Accountancy and tax services – With consumers of financial advice becoming increasingly tech-savvy and reliant on search engines to provide them with a route to acquiring these specialist services, it is essential that accountants and tax consultants have an online presence which is targeted to the specific geographical area in which they practice. Strong SEO and digital marketing strategies can help a business generate traffic in a particular area, while a successful linking campaign can assist with the overall authority of a website, helping improve natural rankings for a targeted set of highly competitive, high volume keyword phrases.
Pension providers – With the changing possibilities and constraints of pensions and pension planning comes a new market of internet users who take to the web, hungry for information about how to invest and benefit from their savings. A technical and focused SEO campaign can, potentially, convert these knowledge seekers into customers. Pension firms can now harness SEO to vastly improve traffic to their websites and, if the UX and design is up to scratch, convert visits to sales. BORN’s team of digital marketing and SEO specialists will analyse your website and put forward a full proposal of how our services could benefit your business.
Insurers – More investment is made by personal lines car insurers in natural SEO, search engine marketing (including paid search campaigns, pay per click banner advertising and affiliate marketing campaigns) than any other single sector. BORN has been instrumental in successfully building a number of niche, online-only car insurance brands – including those specialising in telematics insurance – and optimising a leading online general insurance brand.
Banks and building societies – BORN has worked with one of the country’s leading independent mutual societies, providing a full services package of SEO analytics and reporting, consultancy and linking campaigns. In this heavily regulated industry, it is crucial to have an experienced team on board who understand both the complex issues of compliance juxtaposed with the necessity for strong marketing campaigns to attract high levels of traffic. We also provide SEO services for an international overseas bank, including language specific geo-targeting, review and modification of site architecture, and conversion optimisation.
Wealth management – In working with several established international wealth management and financial advice companies BORN has honed an enviable set of SEO skills pertinent to this highly technical and compliance controlled sector. Providing SEO content can be a particular challenge, but one which BORN’s team of experienced writers has undertaken with aplomb. Building a strong hierarchical URL and linking structure is also of the utmost importance and the team can offer web dev and technical skills to enable this task.
Accountancy and tax services – With consumers of financial advice becoming increasingly tech-savvy and reliant on search engines to provide them with a route to acquiring these specialist services, it is essential that accountants and tax consultants have an online presence which is targeted to the specific geographical area in which they practice. Strong SEO and digital marketing strategies can help a business generate traffic in a particular area, while a successful linking campaign can assist with the overall authority of a website, helping improve natural rankings for a targeted set of highly competitive, high volume keyword phrases.
Pension providers – With the changing possibilities and constraints of pensions and pension planning comes a new market of internet users who take to the internet, hungry for information about how to invest and benefit from their savings. A technical and focused SEO campaign can, potentially, convert these knowledge seekers into customers. Pension firms can now harness SEO to vastly improve traffic to their websites and, if the UX and design is up to scratch, convert visits to sales. BORN’s team of digital marketing and SEO specialists will analyse your website and put forward a full proposal of how our services could benefit your business.