SEO
Effective SEO is lead generation for the modern age. In today’s tech-savvy world, law firms, financial services providers and retailers can no longer rely on word of mouth or a high street presence to deliver business revenue; a whole generation of new customers, and their parents, are now turning to the internet to find and consume all manner of services and products, from probate services to savings accounts, car insurance to compensation claims.
By improving your firm’s visibility and presence on the internet, you can drive traffic to your website and, ultimately, generate new enquiries cost effectively.
WHY SEO
Keyword – Identifying the keywords and keyword phrases which will lead potential clients and customers to your website is the very essence of a successful SEO campaign.
Keyword analysis – Whether you wish to commence a paid search campaign or intend targeting natural search results, the analysis of keyword phrases and the organisation of relevant groups and categories, particularly the generic and tertiary terms, as well as long tail strings, will be fundamental in securing the best positions in search rankings for your website.
Links – The linking structure of your website is key to displaying authority to the search engine spiders. A well-thought-out linking campaign is therefore vital in a strong SEO campaign.
Search Engine Algorithms – At BORN, we have seen and experienced all the noteworthy large-scale algorithm changes implemented by Google, including Florida, Penguin and Panda. Our team of brilliant, technical analysts is one of the most accomplished in the field and its members are regularly involved in idea exchanging among some of the world’s leading authorities within the field.
Website Architecture – The structure and sub-division of a website is central to ensuring strong performance in respect of ‘search’. From clear URL naming conventions to a well-developed microsite structure, BORN can ensure your website is built to SEO best practice standards.
Keyword – Identifying the keywords and keyword phrases which will lead potential clients and customers to your website is the very essence of a successful SEO campaign.
Keyword analysis – Whether you wish to commence a paid search campaign or intend targeting natural search results, the analysis of keyword phrases and the organisation of relevant groups and categories, particularly the generic and tertiary terms, as well as long tail strings, will be fundamental in securing the best positions in search rankings for your website.
Link – The linking structure of your website is key to displaying authority to the search engine spiders. A well-thought-out linking campaign is therefore vital in a strong SEO campaign.
Search Engine Algorithms – At BORN, we have seen and experienced all the noteworthy large-scale algorithm changes implemented by Google, including Florida, Penguin and Panda. Our team of brilliant, technical analysts is one of the most accomplished in the field and its members are regularly involved in idea exchanging among some of the world’s leading authorities within the field.
Website Architecture – The structure and sub-division of a website is central to ensuring strong performance in respect of ‘search’. From clear URL naming conventions to a well-developed microsite structure, BORN can ensure your website is built to SEO best practice standards.
WHO WE WORK FOR
We have worked with clients from a wide range of sectors covering some niche areas of industry; from pharma to telecoms, price comparison sites to estate car insurances, BORN has provided SEO campaigns for clients across the globe.
SEO for Financial Services – BORN devises strategic SEO campaigns for firms in this highly competitive sector. From building societies to insurers we have the expertise to ensure best practice for your website.
SEO for Law Firms – Equipped with a vast knowledge of the legal sector, BORN helps law firms improve their visibility on the internet through structured campaigns.
SEO for Retailers – We understand how important it is for high street and online stores to effectively employ SEO, helping them build higher traffic levels and develop their customer base.
SEO for Financial Services – BORN devises strategic SEO campaigns for firms in this highly competitive sector. From building societies to insurers we have the expertise to ensure best practice for your website.
SEO for Law Firms – Equipped with a vast knowledge of the legal sector, BORN helps law firms improve their visibility on the internet through structured campaigns.
SEO for Retailers – We understand how important it is for high street and online stores to effectively employ SEO, helping them build higher traffic levels and develop their customer base.
WHAT WE DO
Our approach is analytical and focused on delivering the right results for your business. SEO is generally not a miracle, quick fix – we don’t think there is such a thing in search – but with an intensive, organised strategy in place, BORN can provide ongoing, long-lasting results that will help you out perform your competitors.
How BORN Approaches SEO – A highly skilled, holistic approach to SEO means we can help websites perform well in their space.
10 Questions to Ask – If you are thinking of commencing an SEO campaign with an agency, here are the key enquiries that should inform your choice.
SEO Consultancy – What can BORN do for you? Full SEO support and consultation from a team of industry experts.
How BORN Approaches SEO – A highly skilled, holistic approach to SEO means we can help websites perform well in their space.
10 Questions to Ask – If you are thinking of commencing an SEO campaign with an agency, here are the key enquiries that should inform your choice.
SEO Consultancy – What can BORN do for you? Full SEO support and consultation from a team of industry experts.
BEING BORN CAN HELP
BORN offers a joined-up approach to SEO which can include, if you require, full web-development services and the production of well-optimised, well-written content. We can also provide the full gamut of related services including social media marketing, PR and graphic design.
Contact BORN Thinking today to discuss your requirements.
Phone: +44 (0) 1243 786728
BEING BORN CAN HELP
BORN offers a joined-up approach to SEO which can include, if you require, full web-development services and the production of well-optimised, well-written content. We can also provide the full gamut of related services including social media marketing, PR and graphic design.
Contact BORN Thinking today to discuss your requirements.
Phone: +44 (0) 1243 786728