Search engine optimisation (SEO) for the financial services industry – from banking, insurance companies through to firms specialising in personal finance – is a form of online marketing that can generate high volumes of website traffic and generate many new clients for companies.
Thousands of consumers are searching on the Internet for information about financial services. By utilising SEO, companies can make sure their website is visited by people interested in their products and services.
However, many financial services sectors are extremely competitive. Insurance in particular is an arena with many players vying for top spots in Google and the other search engines.
BORN specialise in achieving dominant positions for their financial services clients. We don’t promise overnight success but given sufficient time and investment, BORN Thinking – with a UK base in Chichester and a US office in San Francisco – we have the knowhow to achieve search engine success for companies wanting to be found on the web.
No longer is it viable to develop and manage corporate or other company websites without paying significant attention to search engine marketing strategies and techniques.
Internal research by Barclays Bank revealed online advertising was considerably less effective than when web pages were optimised. According to reports, results showed SEO outperformed banner ads by 400%.
When corporate giants like Barclays are waking up to the advantages of SEO, it really is time for all sales, marketing and business leaders to smell the coffee and put optimisation at the top of their marketing priorities.
BORN are experienced in search engine optimisation for financial services including a highly effective and proven track record growing insurance companies online. To discuss your needs and for more information, feel free to contact us now.