Independent Financial Advisors can achieve a strong web presence through SEO

Whether they choose to buy insurance, mortgages or pensions online or in the high street it has been recognised by Google’s industry manager for financial services that 86 per cent of all customers research their purchase on the internet before making a choice. What they find on the internet will largely be governed by the amount of Search Engine Optimisation the firm behind each website has carried out.


More than three quarters of customers do internet homework, that’s a large proportion of the market and as more and more people decide to obtain information on financial products and services online it is becoming increasingly important for Independent Financial Advisers (IFAs) and financial services providers to have a strong online presence.


SEO for financial services providers


BORN knows that the financial service market is extremely competitive but with time and investment, and a commitment to SEO, any business can achieve strong rankings on the internet. To help companies achieve high page ranks BORN’s expertise lies in an ability to analyse an existing website’s strengths and weaknesses in terms of SEO and offer realistic, effective solutions and input.


Research shows that internet users’ search terms are becoming more sophisticated and varied, so BORN’s expert technical team will analyse what customers are searching for and a clear strategy can be developed to incorporate varied SEO techniques and online marketing methods.

Our team of skilled writers and marketeers can produce pages of copy which reflect these search terms whatever the favoured financial product.


Our comprehensive approach to achieving a strong online presence may include the building of:


  • A carefully structured website architecture;
  • An effective internal linking system, and;
  • The development of a strong inbound linking strategy.


Alternatively, BORN can optimise an existing site to reflect current trends in search terms for maximum immediate impact.


BORN SEO for online financial success


BORN aims to drive web traffic straight to the most important and appropriate pages on a company’s website so that each customer visit can be turned into an enquiry or a sale. It’s as simple as that.

If you wish to find out more about search engine optimisation for financial services providers call us on +44 (0) 1243 786728 and one of the team will be happy to discuss the possibility of commencing a campaign for your website.