USER EXPERIENCE (UX)
Great UX means more business and increased brand awareness because when your customer can see what they want to see on your site and can navigate their way through the information with purpose and ease, they will keep coming back.
Your website should be an interactive environment and not just a presentational one. The primary objective of a website is to encourage potential or existing customers to engage more effectively with your brand and to convert interest into business. The importance of this cannot be left to chance and it is vital that time and resources are spent carefully considering how:
- your customers are currently interacting with your brand
- how you would ideally like them to be interacting with your brand
- whether you are providing consistent UX across all platforms and devices
- whether your site is as beautiful as it is functional, or
- whether the functionality matches the beauty
What’s wrong with your current UX?
Many brands need to make the shift from presenting information which they think their customers might want to see, to offering their customers ease of access to find and engage with the information that is important to them.
In other words we need to put ourselves in our customers’ shoes and develop websites that transfigure the user’s experience to such an extent that the virtual becomes the actual.
This is all part of the evolution of the internet. What was once an abstract or ideological space has now become connected to the material aspects of our lives. Whether through integrated technologies or the internet of things, the barriers between cyberspace and physical space are breaking down; we are on the cusp of entering a new matrix and only those that lead the way are likely to prosper in the new online frontiers.
It has been predicted by Walker (customer intelligence consultants) that by 2020 customer experience will surpass price and product as the key brand differentiator. Only those businesses that make UX a priority will survive and thrive in this new paradigm.
Despite the shift in the online landscape, only 55% of firms are investing in UX testing. Many will be left behind.
Businesses should embrace tools to help them identify what is and isn’t working. At BORN we use a variety of different analytics programs to consider and map the customer journey. The metrics derived from these tools help us to identify weak spots in the web journey. These are combined with the active use of A/B testing to hone and improve user engagement. Subtle changes can have dramatic consequences in conversion terms. Providing a positive UX is all about listening to people’s online habits and making sense of the many trails of data they leave behind.
The age of experience
Increasingly economists and psychologists agree that experiences are more valuable than products. From a business perspective this means that we can no longer expect to simply sell a quality product; we have also to ensure that the product or service comes wrapped in a context of positive experience.
As Dr. Thomas Gilovich, a psychology professor at Cornell University explains, “Our experiences are a bigger part of ourselves than our material goods.”
By providing a positive online context for your services or products you can be assured that you have paved a clear path to success.
Become the destination, not the detour
The use of imagery, the heading or title of an article, the positioning of navigation and routes to further, more detailed information – are all elements which can be tweaked and changed to improve your customer’s unique journey and can help you ensure that your website becomes more than a mere detour on the customer’s journey to gaining information.
According to Adobe’s report The State of Content: Expectations on the Rise, two-thirds of people would rather read something beautifully designed than something plain.
BORN has more than a decade of practical knowledge in User Experience (UX), working in some of the most competitive environments within the legal and financial services sectors and has developed a unique understanding of the factors that make for a successful online presence.
Positive user experience should matter as much to you as it does to your customers – let us show you how much it can increase your online conversion rate.
USER EXPERIENCE (UX)
BORN knows that conversion comes through website engagement and ease of use
Great UX means more business and increased brand awareness because when your customer can see what they want to see on your site and can navigate their way through the information with purpose and ease, they will keep coming back.
Your website should be an interactive environment and not just a presentational one. The primary objective of a website is to encourage potential or existing customers to engage more effectively with your brand and to convert interest into business. The importance of this cannot be left to chance and it is vital that time and resources are spent carefully considering how:
- your customers are currently interacting with your brand
- how you would ideally like them to be interacting with your brand
- whether you are providing consistent UX across all platforms and devices
- whether your site is as beautiful as it is functional, or
- whether the functionality matches the beauty
What’s wrong with your current UX?
Many brands need to make the shift from presenting information which they think their customers might want to see, to offering their customers ease of access to find and engage with the information that is important to them.
In other words we need to put ourselves in our customers’ shoes and develop websites that transfigure the user’s experience to such an extent that the virtual becomes the actual.
This is all part of the evolution of the internet. What was once an abstract or ideological space has now become connected to the material aspects of our lives. Whether through integrated technologies or the internet of things, the barriers between cyberspace and physical space are breaking down; we are on the cusp of entering a new matrix and only those that lead the way are likely to prosper in the new online frontiers.
It has been predicted by Walker (customer intelligence consultants) that by 2020 customer experience will surpass price and product as the key brand differentiator. Only those businesses that make UX a priority will survive and thrive in this new paradigm.
Despite the shift in the online landscape, only 55% of firms are investing in UX testing. Many will be left behind.
Businesses should embrace tools to help them identify what is and isn’t working. At BORN we use a variety of different analytics programs to consider and map the customer journey. The metrics derived from these tools help us to identify weak spots in the web journey. These are combined with the active use of A/B testing to hone and improve user engagement. Subtle changes can have dramatic consequences in conversion terms. Providing a positive UX is all about listening to people’s online habits and making sense of the many trails of data they leave behind.
The age of experience
Increasingly economists and psychologists agree that experiences are more valuable than products. From a business perspective this means that we can no longer expect to simply sell a quality product; we have also to ensure that the product or service comes wrapped in a context of positive experience.
As Dr. Thomas Gilovich, a psychology professor at Cornell University explains, “Our experiences are a bigger part of ourselves than our material goods.”
By providing a positive online context for your services or products you can be assured that you have paved a clear path to success.
Become the destination, not the detour
The use of imagery, the heading or title of an article, the positioning of navigation and routes to further, more detailed information – are all elements which can be tweaked and changed to improve your customer’s unique journey and can help you ensure that your website becomes more than a mere detour on the customer’s journey to gaining information.
According to Adobe’s report The State of Content: Expectations on the Rise, two-thirds of people would rather read something beautifully designed than something plain.
BORN has more than a decade of practical knowledge in User Experience (UX), working in some of the most competitive environments within the legal and financial services sectors and has developed a unique understanding of the factors that make for a successful online presence.
Positive user experience should matter as much to you as it does to your customers – let us show you how much it can increase your online conversion rate.
The age of experience
Increasingly economists and psychologists agree that experiences are more valuable than products. From a business perspective this means that we can no longer expect to simply sell a quality product; we have also to ensure that the product or service comes wrapped in a context of positive experience.
As Dr. Thomas Gilovich, a psychology professor at Cornell University explains, “Our experiences are a bigger part of ourselves than our material goods.”
By providing a positive online context for your services or products you can be assured that you have paved a clear path to success.
Become the destination, not the detour
The use of imagery, the heading or title of an article, the positioning of navigation and routes to further, more detailed information – are all elements which can be tweaked and changed to improve your customer’s unique journey and can help you ensure that your website becomes more than a mere detour on the customer’s journey to gaining information.
According to Adobe’s report The State of Content: Expectations on the Rise, two-thirds of people would rather read something beautifully designed than something plain.
BORN has more than a decade of practical knowledge in User Experience (UX), working in some of the most competitive environments within the legal and financial services sectors and has developed a unique understanding of the factors that make for a successful online presence.
Positive user experience should matter as much to you as it does to your customers – let us show you how much it can increase your online conversion rate.
USER EXPERIENCE (UX)
BORN knows that conversion comes through website engagement and ease of use
Great UX means more business and increased brand awareness because when your customer can see what they want to see on your site and can navigate their way through the information with purpose and ease, they will keep coming back.
Your website should be an interactive environment and not just a presentational one. The primary objective of a website is to encourage potential or existing customers to engage more effectively with your brand and to convert interest into business. The importance of this cannot be left to chance and it is vital that time and resources are spent carefully considering how:
- your customers are currently interacting with your brand
- how you would ideally like them to be interacting with your brand
- whether you are providing consistent UX across all platforms and devices
- whether your site is as beautiful as it is functional, or
- whether the functionality matches the beauty
What’s wrong with your current UX?
Many brands need to make the shift from presenting information which they think their customers might want to see, to offering their customers ease of access to find and engage with the information that is important to them.
In other words we need to put ourselves in our customers’ shoes and develop websites that transfigure the user’s experience to such an extent that the virtual becomes the actual.
This is all part of the evolution of the internet. What was once an abstract or ideological space has now become connected to the material aspects of our lives. Whether through integrated technologies or the internet of things, the barriers between cyberspace and physical space are breaking down; we are on the cusp of entering a new matrix and only those that lead the way are likely to prosper in the new online frontiers.
It has been predicted by Walker (customer intelligence consultants) that by 2020 customer experience will surpass price and product as the key brand differentiator. Only those businesses that make UX a priority will survive and thrive in this new paradigm.
Despite the shift in the online landscape, only 55% of firms are investing in UX testing. Many will be left behind.
Businesses should embrace tools to help them identify what is and isn’t working. At BORN we use a variety of different analytics programs to consider and map the customer journey. The metrics derived from these tools help us to identify weak spots in the web journey. These are combined with the active use of A/B testing to hone and improve user engagement. Subtle changes can have dramatic consequences in conversion terms. Providing a positive UX is all about listening to people’s online habits and making sense of the many trails of data they leave behind.
The age of experience
Increasingly economists and psychologists agree that experiences are more valuable than products. From a business perspective this means that we can no longer expect to simply sell a quality product; we have also to ensure that the product or service comes wrapped in a context of positive experience.
As Dr. Thomas Gilovich, a psychology professor at Cornell University explains, “Our experiences are a bigger part of ourselves than our material goods.”
By providing a positive online context for your services or products you can be assured that you have paved a clear path to success.
Become the destination, not the detour
The use of imagery, the heading or title of an article, the positioning of navigation and routes to further, more detailed information – are all elements which can be tweaked and changed to improve your customer’s unique journey and can help you ensure that your website becomes more than a mere detour on the customer’s journey to gaining information.
According to Adobe’s report The State of Content: Expectations on the Rise, two-thirds of people would rather read something beautifully designed than something plain.
BORN has more than a decade of practical knowledge in User Experience (UX), working in some of the most competitive environments within the legal and financial services sectors and has developed a unique understanding of the factors that make for a successful online presence.
Positive user experience should matter as much to you as it does to your customers – let us show you how much it can increase your online conversion rate.
The age of experience
Increasingly economists and psychologists agree that experiences are more valuable than products. From a business perspective this means that we can no longer expect to simply sell a quality product; we have also to ensure that the product or service comes wrapped in a context of positive experience.
As Dr. Thomas Gilovich, a psychology professor at Cornell University explains, “Our experiences are a bigger part of ourselves than our material goods.”
By providing a positive online context for your services or products you can be assured that you have paved a clear path to success.
Become the destination, not the detour
The use of imagery, the heading or title of an article, the positioning of navigation and routes to further, more detailed information – are all elements which can be tweaked and changed to improve your customer’s unique journey and can help you ensure that your website becomes more than a mere detour on the customer’s journey to gaining information.
According to Adobe’s report The State of Content: Expectations on the Rise, two-thirds of people would rather read something beautifully designed than something plain.
BORN has more than a decade of practical knowledge in User Experience (UX), working in some of the most competitive environments within the legal and financial services sectors and has developed a unique understanding of the factors that make for a successful online presence.
Positive user experience should matter as much to you as it does to your customers – let us show you how much it can increase your online conversion rate.
Great UX means more business and increased brand awareness because when your customer can see what they want to see on your site and can navigate their way through the information with purpose and ease, they will keep coming back.
Your website should be an interactive environment and not just a presentational one. The primary objective of a website is to encourage potential or existing customers to engage more effectively with your brand and to convert interest into business. The importance of this cannot be left to chance and it is vital that time and resources are spent carefully considering how:
- your customers are currently interacting with your brand
- how you would ideally like them to be interacting with your brand
- whether you are providing consistent UX across all platforms and devices
- whether your site is as beautiful as it is functional, or
- whether the functionality matches the beauty
What’s wrong with your current UX?
Many brands need to make the shift from presenting information which they think their customers might want to see, to offering their customers ease of access to find and engage with the information that is important to them.
In other words we need to put ourselves in our customers’ shoes and develop websites that transfigure the user’s experience to such an extent that the virtual becomes the actual.
This is all part of the evolution of the internet. What was once an abstract or ideological space has now become connected to the material aspects of our lives. Whether through integrated technologies or the internet of things, the barriers between cyberspace and physical space are breaking down; we are on the cusp of entering a new matrix and only those that lead the way are likely to prosper in the new online frontiers.
It has been predicted by Walker (customer intelligence consultants) that by 2020 customer experience will surpass price and product as the key brand differentiator. Only those businesses that make UX a priority will survive and thrive in this new paradigm.
Despite the shift in the online landscape, only 55% of firms are investing in UX testing. Many will be left behind.
Businesses should embrace tools to help them identify what is and isn’t working. At BORN we use a variety of different analytics programs to consider and map the customer journey. The metrics derived from these tools help us to identify weak spots in the web journey. These are combined with the active use of A/B testing to hone and improve user engagement. Subtle changes can have dramatic consequences in conversion terms. Providing a positive UX is all about listening to people’s online habits and making sense of the many trails of data they leave behind.
The age of experience
Increasingly economists and psychologists agree that experiences are more valuable than products. From a business perspective this means that we can no longer expect to simply sell a quality product; we have also to ensure that the product or service comes wrapped in a context of positive experience.
As Dr. Thomas Gilovich, a psychology professor at Cornell University explains, “Our experiences are a bigger part of ourselves than our material goods.”
By providing a positive online context for your services or products you can be assured that you have paved a clear path to success.
Become the destination, not the detour
The use of imagery, the heading or title of an article, the positioning of navigation and routes to further, more detailed information – are all elements which can be tweaked and changed to improve your customer’s unique journey and can help you ensure that your website becomes more than a mere detour on the customer’s journey to gaining information.
According to Adobe’s report The State of Content: Expectations on the Rise, two-thirds of people would rather read something beautifully designed than something plain.
BORN has more than a decade of practical knowledge in User Experience (UX), working in some of the most competitive environments within the legal and financial services sectors and has developed a unique understanding of the factors that make for a successful online presence.
Positive user experience should matter as much to you as it does to your customers – let us show you how much it can increase your online conversion rate.
The age of experience
Increasingly economists and psychologists agree that experiences are more valuable than products. From a business perspective this means that we can no longer expect to simply sell a quality product; we have also to ensure that the product or service comes wrapped in a context of positive experience.
As Dr. Thomas Gilovich, a psychology professor at Cornell University explains, “Our experiences are a bigger part of ourselves than our material goods.”
By providing a positive online context for your services or products you can be assured that you have paved a clear path to success.
Become the destination, not the detour
The use of imagery, the heading or title of an article, the positioning of navigation and routes to further, more detailed information – are all elements which can be tweaked and changed to improve your customer’s unique journey and can help you ensure that your website becomes more than a mere detour on the customer’s journey to gaining information.
According to Adobe’s report The State of Content: Expectations on the Rise, two-thirds of people would rather read something beautifully designed than something plain.
BORN has more than a decade of practical knowledge in User Experience (UX), working in some of the most competitive environments within the legal and financial services sectors and has developed a unique understanding of the factors that make for a successful online presence.
Positive user experience should matter as much to you as it does to your customers – let us show you how much it can increase your online conversion rate.
BEING BORN CAN HELP
Please contact BORN today to find out how we can help improve your UX and conversion rates.
Phone: +44 (0) 844 579 3967