BORN’s comprehensive social media strategies, including social media marketing, offer our clients a vital tool for gaining maximum web exposure.

SEO is constantly evolving, and the team at BORN ensure they keep up so client websites aren’t left behind. Google’s algorithms are ever-changing and constantly becoming more complex.

For a website to survive, it needs to stay on top of those changes. Over the last few years social media has become more and more invaluable to the effective optimisation of a website. In 2014 it was reported that about half of the UK population had a Facebook account, and that Twitter had more than 15 million British users. Get an account on other social media platforms such as LinkedIn and Google+ too, and your audience expands even further. And let’s not forget that all these platforms are used globally, not just in the UK.

Why is social media so useful?

Using social media platforms to engage with the client base, build trust, increase customer loyalty, and grow brand recognition, can quickly establish your company as the go-to place for certain products and services.

Furthermore, interacting with people on the various platforms available can improve customer service and increase your website’s exposure as individuals share, like, and re-tweet posts with their own friends and followers.

With greater trust in your company and loyalty to your brand, coupled with more visitors, comes the opportunity to increase sales. BORN can help you out here too, by improving your website’s design, functionality, and ecommerce.

The power of social media should not be underestimated.

What BORN can do for you?

Our social media offering can:

• Help create brand awareness
• Provide improved customer service
• Inspire your audience to engage with your brand
• Build customer loyalty and a relationship with your client base
• Drive more traffic to your siteIncrease sales

How will we do it?

Every company and target audience is different, so what we provide varies from client to client. We tailor what we do for you, so you can get the most out of social media.

We create a social media strategy

This determines exactly what you want to achieve, identifies your target audience, and helps you decide which social media platforms are most suitable for your campaign.

We form a schedule

Choosing themes for your content and planning how often you want to generate posts to your audience is undertaken at this stage.

We set up social media accounts

Don’t worry about building your profile pages, we’ll do it on your behalf to ensure they fit with your brand and complement your website.

We monitor and manage your social media activity

See your social media pages flourish. We’ll create attention-grabbing, quality content that encourages your readers to share, like, and re-tweet. We can also act as a ‘go-between’ for your company by interacting with customers who post comments.

We measure results

You’ll want to know that your social media campaign is working. We can help you set up Google Analytics to monitor the traffic coming into your site from your social media platforms, or we can do this on your behalf and send monthly reports.