14 Mar The easy way to find links using Google’s own search operators
Most people overlook the easiest way to find the websites which may want to link to you. Google provides a number of search operators which allow you to filter through all the chaff and find exactly what you are looking for. Here are a few examples.
If you are looking for a blog about selling property in Cape Town, South Africa where you can involve yourself in the property community and leave valuable links, then try:
site:.za inurl:blog “property for sale” “cape town”
Similarly in France:
site:.fr inurl:blog “maison a vendre”
And if you are looking for general websites on each of these subjects then you could use something like:
site:.za inurl:cape “property for sale”
site:.fr inurl:maison “a vendre”
Links from .edu domains have been seen as the most valuable of all. This may not always be the case, but who would turn down a link from Oxford University, Harvard or Yale? The question is, how can you find a .edu blog where you can leave a comment and a link without needing a login or password?
site:.edu inurl:blog “post a comment” -”you must be logged in”
And to add one more operator into the mix, the tilde. The tilde is the “synonym” operator. In the search query below it is being used to tell Google only to return ‘medicine related’ results.
site:.edu inurl:blog “post a comment” -”you must be logged in” ~medicine
Interestingly, you can combine the tilde operator with the negative operator in a query such as
This tells Google to return all sites which are medicine related but do not contain the word ‘medicine’
The Google search operators are a powerful and valuable tool. If you familiarise yourself with the way they work, you’ll find that link-building becomes less of a chore and more about involving yourself in your industriy’s online community and discovering niche sites and blogs there that you previously knew nothing about.