The Cambridge Building Society

An independent, mutual society - serving the community since 1850

About This Project

BORN was awarded the SEO contract with The Cambridge, a mutual building society serving Cambridgeshire and surrounding areas, in January 2015. Through close collaboration with The Cambridge Building Society’s marketing team, BORN has implemented a strategic analytics reporting schedule and assisted in several content-related projects, including on-site and off-site material, all with a view to ensuring best SEO practice for the society’s website and increasing inbound linking.


On the creative side BORN has collaborated on, and designed and developed, Infographic materials for inclusion on the website. The infographics are used in Twitter posts and are seen as extremely engaging content which can be effectively utilised in various social media and link-building campaigns settings.


Our Social Media team works closely with The Cambridge on various affinity marketing projects, while the SEO team oversees the affiliate marketing campaigns. We offer consultancy services to The Cambridge’s Social Media and PR team, and have been invited to be involved in The Cambridge’s community projects: BORN’s Account Manager and Lead Copywriter was invited to be a panel judge at the annual CambridgeBS Community Magazine Awards event in 2016.


Content Development, Design & Infographics, PPC, SEO, Social Media, UX