Director of SEO
His unhealthy obsession with SEO began just before Google’s Florida update which saw the world of digital marketing turned upside down. Self-trained through months of lurking and posting on the major forums of the SEO world, he became instrumental in developing a number of dominant online brands in some of the most competitive spaces within the legal and financial services sectors.
After a decade in the SEO industry, Mike’s white-hat approach to SEO helps to keep BORN’s clients ahead of their competition by researching and monitoring the continual evolution of ‘search’ and second-guessing Google’s direction in terms of future algorithm and indexing changes.
Every day brings a new challenge at BORN, and when he isn’t unravelling the mysterious inner workings of search engines, Mike may be found tracking and analysing complex PPC campaigns or performing high-level strategic SEO audits for international price comparison websites.