21 Feb M&S head hunts more than a SEO campaign for e-commerce boost
Marks and Spencer’s e-commerce model may need more than a targeted SEO campaign to make it effective in the global community, so the company’s chief executive, Marc Bolland, has sought out Laura Wade-Gery, a key figure in Tesco.com’s rise to its online retailing zenith, to help M&S achieve their www-dot ambitions.
Ms Wade-Gery had been due to take up a senior post at Tesco as commercial director for UK clothing, electricals and general merchandise in March, but has instead defected to M&S to take her place on the main board as executive director of multi-channel e-commerce having worked for the supermarket giant since 1997.
Mr Bolland commented that the appointment of Ms Wade-Gery was “in line with the plans we announced last November to grow our multi-channel e-commerce business both in the UK and internationally.
“Laura brings a wealth of experience to M&S,” he added.
The November announcement Mr Bolland alludes to included the determination to increase online sales to £1 billion by 2014. Latest figures for M&S e-commerce revealed total sales of £413 million up to March 2010.
A spokesperson for Born said, “M&S will require aggressive promotion of their global brand to achieve these growth figures which may focus on a hard hitting SEO campaign and online marketing to take their brand to a worldwide audience.”