21 Jan Search engine optimisation news – 98 PCs from Race Online 2012
Targeting the right audience for your client’s product or service is one the biggest challenges for search engine optimisation firms, but if your prospective customers are not able to get onto the internet easily, then this could be a problem.
Although internet uptake in the UK is one of the highest in Europe, research shows that there are still 9.2 million adults in the country who do not have online access to goods and services.
Race Online 2012 is a government initiative which, by offering low-cost computers and easy to use internet packages, hopes to encourage millions of people who are not yet regular web users to get online and distributor Remploy says they hope to have an uptake of around 8,000 people in the coming year.
Refurbished PC packages will be sold for £98 and will come complete with a subsidised monthly web connection costing £9, or £18 for three months, via a dongle.
Martha Lane Fox, the Government appointed Digital Champion said, “Motivation and inspiration are still two of the biggest barriers [to using the internet], but clearly perception of price is another big deal for people.
“A good price point is certainly part of what helps people get online.”
With the vast majority of the population online already and government initiatives such as Race Online 2012 being rolled out, there has never been a more crucial time for businesses to begin full and thorough search engine optimisation campaigns for their websites.
With fresh internet users coming online daily, the opportunities for new business uptake are abundant and the only way to secure a profitable market share is to make sure your website features well in the search rankings.