Google’s webspam team rolls out Penguin 2.0

Google’s webspam team rolls out Penguin 2.0

Matt Cutt’s anounced the roll-out of Penguin 2.0 yesterday. According to Matt, 2.3% of English queries have been affected and other languages will feel the effects depending on how much webspam they contain.

Webmasters who can still see spam in the search results for their sites have been given a URL to report the offending sites.

Although Google has called the new change Penguin 2.0, it is the fourth major change to this part of the algorithm, the other being in April, May and October of 2012.

Feedback from the SEO forums suggest that the impact of the change is small.  Most webmasters are reporting small rises or drops and only a minority are reporting large drops in rankings and traffic.  Most of those who have been affected in a negative way seem to suggest that either a lack of quality inbound links or blatant spamming and link manipulation are the main causes of their drop in rankings.

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