Google Penguin Data Refresh

Google Penguin Data Refresh

Matt Cutts, the head of Google’s Webspam team has announced on Twitter that the third data refresh for Google Penguin is being rolled out over the next 24 hours.

 Panda data refresh tweet from Matt Cutts

Some webmasters are already talking about seeing their sites recover from earlier penalties incurred during the last two iterations of Penguin on April 24th 2012 and the first refresh on May 25th 2012.  Penguin is targetted at over-optimised sites which use spammy techniques to improve their positions in the Google search engine rankings such as keyword stuffing.

This latest Penguin refresh comes hot on the heels of another minor algorithm change known as the Google EMD update (Exact Match Domain.) 

EMD algorithm update tweet

This update will, according to Matt Cutts, be an ongoing periodic update.  It’s purpose is to filter out low-quality websites whose domain name matches the search phrase exactly.  Google have stated that it should not affect good quality exact match domains.

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