Google announces the launch of a new anti-spam algorithm update

Google announces the launch of a new anti-spam algorithm update

Yesterday in a cross-post on the Inside Search and Webmaster Central blogs, Google announced that they are launching a new search algorithm update aimed at combating webspam.

 “In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.”

According to Matt Cutts, head of the Google webspam team, this new change will affect 3.1% of queries in the English language.  The post gives two examples of the type of spam they are targetting, one with unusual linking patterns where the links in the text bear no resemblance to the topic of the piece:

 

 

and another which illustrates keyword stuffing. 

 

Initial reactions from the SEO community are luke-warm.  Search results still appear to be of poor quality, but it is unclear whether the change has been rolled out yet.

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