In the beginning Google was just a search box and list of 10 search results. Over the next decade, we saw them introduce ads down the side of the results and images and videos...
How to prepare yourself for Google's 'mobile-first' "It's going to be a big change, but don't freak out," – these are the words of Google webmaster trends analyst Gary Illyes at the SMX conference in Seattle back in June this year speaking about "mobile first". But,...
Organic reach – the amount of people you can reach for free – used to be a simple joy on Facebook....
There is no doubt that the internet has changed our brains and continues ceaselessly to do so....
Hmmm, you're in SEO you say. What do you do exactly? The scene is familiar - you're at a social gathering and you've started a conversation with some interesting looking people who seem to be enjoying the hospitality as much as you. You begin talking about...
SEO copywriting – a mix of tech magic and good writing “Everyone has a book in them, but in most cases that's where it should stay." The quote, most often attributed to the essayist, journalist and intellectual Christopher Hitchens is perhaps more apposite today than ever...
If you Google 'writing for the web' you will find a plethora of advice articles on how to write successful copy for internet users. They'll tell you to make it brief, but not too brief; make it succinct, but don't dumb down your message; limit...