12 Dec What’s New in SEO for the Financial Services Industry – Rich Snippets, Mobiles and Structured Data
In the beginning...
02 Nov How to prepare yourself for Google’s ‘mobile-first’
How to prepare yourself for Google's 'mobile-first' "It's going to be a big change, but don't freak out," – these are the words of Google webmaster trends analyst Gary Illyes at the SMX conference in Seattle back in June this year speaking about "mobile first". But,...
31 Jul The tale of Facebook’s dive bombing organic reach
Organic reach – the amount of people you can reach for free – used to be a simple joy on Facebook....
26 Jul NLP and creating a human internet
There is no doubt that the internet has changed our brains and continues ceaselessly to do so....
03 Aug Hmmm, you’re in SEO you say. What do you do exactly?
Hmmm, you're in SEO you say. What do you do exactly? The scene is familiar - you're at a social gathering and you've started a conversation with some interesting looking people who seem to be enjoying the hospitality as much as you. You begin talking about...
24 Jun SEO copywriting can learn from old media
SEO copywriting – a mix of tech magic and good writing “Everyone has a book in them, but in most cases that's where it should stay." The quote, most often attributed to the essayist, journalist and intellectual Christopher Hitchens is perhaps more apposite today than ever...
08 Dec Online copywriting for SEO | Breaking the rules
If you Google 'writing for the web' you will find a plethora of advice articles on how to write successful copy for internet users. They'll tell you to make it brief, but not too brief; make it succinct, but don't dumb down your message; limit...
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