The single most important part of SEO and SEM is keeping your knowledge base and skill set up-to-date. Over the years we have seen many of our clients and other SEO firms employing practices which either no longer work, or worse still, could result in a website being penalised or blacklisted in the search results.
After a month of speculation and massive fluctuations in search results, Google finally announced that there have been a series of updates to the search algorithm and the way they index sites. Throughout May the SEO forums have been buzzing with rumours of sudden rises and falls in the rankings of many websites.
Search engine optimisation forums have been buzzing with rumours of an impending Google algorithm update. Many webmasters have seen fluctuating changes to their search engine rankings over the last week. The Webmasterworld forum discussion began on May 1st and webmasters are still reporting daily fluctuations today.
One of the fundamentals of a good SEO strategy is a solid search engine friendly architecture. That's why here at Born, when we are approached by a new client, the first thing we will look at, is the structure of the URLs across the entire site. In this blog post I'll cover the most common mistakes and the best practice for getting the most SEO value from your URLs.
Temporary and permanent redirects are an essential part of how the web operates and are an essential part of white hat SEO in order to let the search engines know if a page has been moved or removed from the website completely. When changing the structure of a website, valuable 'link juice' can be lost if pages with good inbound links are removed or their URLs are changed. The search engine bots will follow these links from other websites and receive a 404 error (page not found) and all the value from the link will be lost leading to a fall in rankings.