SEO copywriting – a mix of tech magic and good writing “Everyone has a book in them, but in most cases that's where it should stay." The quote, most often attributed to the essayist, journalist and intellectual Christopher Hitchens is perhaps more apposite today than ever...
With more than three billion people now using the internet worldwide - over a third of whom are daily active Facebook users - social media is an invaluable marketing tool for businesses. Social platforms not only allow brands to establish a personal connection with customers, but...
If you Google 'writing for the web' you will find a plethora of advice articles on how to write successful copy for internet users. They'll tell you to make it brief, but not too brief; make it succinct, but don't dumb down your message; limit...
Following the launch of the Oratto website in October '15 the first lawyers are beginning to sign-up to become member lawyers. The platform launch has created a great deal of interest with lawyers from several firms joining and starting to develop their profiles in the member's...
As the digital world continues to grow, so too does the vast amount of content it contains. Today we have digital access to an endless amount of information on practically any topic and this poses the challenge of how to make your content stand out...
Over the last few months, roughly 15% of Google searches have been interpreted by the new Google system known as RankBrain. RankBrain uses a type of AI called Deep Learning which converts words and phrases into mathematical objects known as vectors. These vectors allow the Google...
BORN Thinking, the digital marketing agency that specialises in legal, financial services and eCommerce, is this week launching 'Oratto', an innovative new proposition in the legal services space. Oratto will provide consumers of legal services the ability to properly consider their options when faced with a...