31 Jul The tale of Facebook’s dive bombing organic reach
Organic reach – the amount of people you can reach for free – used to be a simple joy on Facebook....
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26 Jul NLP and creating a human internet
There is no doubt that the internet has changed our brains and continues ceaselessly to do so....
01 Feb BORN Thinking to attend Mobile World Congress
The biggest companies from around the world – including Microsoft, Sony and...
28 Dec Editing ads: Feeling, blinking and cutting with your gut
The job of a video editor is challenging. Making films for instance, whether short or feature-length, requires a strong sense of story, pace, and emotion. Editing adverts is a different beast altogether....
07 Nov How UX is changing the future of digital marketing
UX – users become humans It is clearer than ever before that digital marketing firms who fail to fully consider UX (user experience) risk being shuttled sideways into contemporary irrelevance. This is because the internet has become overcrowded. For too long opportunistic marketers, web developers and cyber...
04 Oct Public relations in the digital age
Public relations in the digital age How many of your emails do you open – half? A quarter? For the majority of us, the rate at which we receive emails far outweighs the time we have to read them. Picture, then, the inbox of a journalist who,...
21 Sep Can you cut it? – The challenges facing the modern video editor
Can you cut it? – The challenges facing the modern video editor Video editing, in its broadest sense, is the arranging of images and audio in such a way that it provokes an intended emotional response from the audience. In his book, "In the Blink of an...