UX – users become humans It is clearer than ever before that digital marketing firms who fail to fully consider UX (user experience) risk being shuttled sideways into contemporary irrelevance. This is because the internet has become overcrowded. For too long opportunistic marketers, web developers and cyber...
Public relations in the digital age How many of your emails do you open – half? A quarter? For the majority of us, the rate at which we receive emails far outweighs the time we have to read them. Picture, then, the inbox of a journalist who,...
Can you cut it? – The challenges facing the modern video editor Video editing, in its broadest sense, is the arranging of images and audio in such a way that it provokes an intended emotional response from the audience. In his book, "In the Blink of an...
Hmmm, you're in SEO you say. What do you do exactly? The scene is familiar - you're at a social gathering and you've started a conversation with some interesting looking people who seem to be enjoying the hospitality as much as you. You begin talking about...
SEO copywriting – a mix of tech magic and good writing “Everyone has a book in them, but in most cases that's where it should stay." The quote, most often attributed to the essayist, journalist and intellectual Christopher Hitchens is perhaps more apposite today than ever...
With more than three billion people now using the internet worldwide - over a third of whom are daily active Facebook users - social media is an invaluable marketing tool for businesses. Social platforms not only allow brands to establish a personal connection with customers, but...
If you Google 'writing for the web' you will find a plethora of advice articles on how to write successful copy for internet users. They'll tell you to make it brief, but not too brief; make it succinct, but don't dumb down your message; limit...