Google changes and improvements have been highlighted by search experts as the key developments in the world of search engine optimisation (SEO) in their review of the past year.
Mark Chapman, Born Thinking's e-business manager, said, "One of the most exciting and interesting developments is Google's deep focus on search personalisation."
A new Google tool called SearchWiki that is designed to improve search results for users may affect future SEO ranking factors including removing results from Google pages.
Some of the latest business surveys and expert commentary about search engine optimisation (SEO) are highlighting the value, benefits and return on investment offered by this key sales and marketing tool during the current economic downturn.
All types of companies and firms could drive down business costs in current recessionary times by focusing budgetary spend on SEO, according to news reports.
As growth in online marketing spend continues to steal budget away from more traditional media channels and as the shift away from PPC spend towards more investment in natural SEO starts to become more visible, BORN are seeing more demand for our SEO services in London.