Almost all Britons say they frequently use search engines to find information and websites on the Internet with about two thirds preferring natural listings over paid-for ads or sponsored links. A new study revealed the findings that also showed the majority of the UK population were baffled that search engine optimisation on websites can affect results they see when searching.

Some of the latest business surveys and expert commentary about search engine optimisation (SEO) are highlighting the value, benefits and return on investment offered by this key sales and marketing tool during the current economic downturn.

All types of companies and firms could drive down business costs in current recessionary times by focusing budgetary spend on SEO, according to news reports.