Research into some of the world's biggest companies has revealed that they are still struggling to be effective at natural search engine optimisation (SEO).
A study of top US brands showed that natural SEO - sometimes called organic search engine optimisation - is still in the early stages of development among the Fortune 500 group of public companies.
Overwhelming evidence demonstrates clearly that search engine optimisation (SEO) - for solicitors, banks, insurers, accountants, in fact any business - must be an essential part of any marketing plans.
Ongoing spend on SEO has been shown to drive more traffic and generate excellent returns on investment - about 300% according to research.
Search engine optimisation (SEO) issues are still unclear over websites that link to news stories or copy headlines from online content after a legal case about the matter failed to go to trial.
A publisher planning to sue the New York Times (NYT) over copyright infringement reached a settlement just before an intellectual property court case to examine the matter was due to start.