08 Jun Search engine optimisation for estate agents – Risky words searching on the web

Search engine optimisation for estate agents, accountants, law firms, retailers and other commercial businesses is not without its potential risks, a new research study has revealed.

McAfee, an Internet security company, has pinpointed search terms that can lure web users on to advertising and malware sites used by cyber crooks and hackers.With an innocent click of the mouse, unsuspecting Internet users can easily download malicious files that are designed to infect computers and steal personal and financial data. Spyware, spam, phishing, adware and viruses could all be uploaded to machines 'under attack' from criminals.

02 Jun SEO consultancy news – BORN in best search engine optimisation guide

One of the most reputable search marketing guides has just been published in the UK and features expert SEO consultancy advice from BORN Thinking. Leading digital marketing group, Econsultancy, sought contributions from consultants at BORN to the latest 'SEO Best Practice Guide' that brings together search engine optimisation specialists from across the world.

28 May SEO for retailers news – Gartner research recommends SEO investment

Investment in search engine optimisation (SEO) for retailers is the key recommendation to store operators across the UK from a leading business research group.

Analysts from Gartner, a global information technology research and advisory firm, warn retail companies that they are throwing money down the drain if they fail to focus on attracting new visitors and would-be customers to their websites.

18 May SEO firm improves company public relations and media interest

A search engine optimisation (SEO) firm can help make a big difference to company public relations. A huge proportion of journalists use internet search engines to research article and feature writing, as well as television and radio broadcast work.

14 May SEO consultant report proves companies get ROI from search

A respected annual SEO consultancy report just published reveals about 55 per cent of companies are planning to invest more business budget into natural search engine optimisation this coming year.

A little less than half of firms also plan to increase their pay-per-click (PPC) budgets. Both natural and paid search are seen as important areas where companies can achieve return on investment that is measurable during the current credit crunch-led financial downturn.

28 Apr SEO for banks, financial services – and dentists

SEO for banks, financial services - and dentists

SEO for banks, insurance companies and accountants, as well as search engine optimisation for other financial and professional services firms, can significantly boost revenue. Even cosmetic dentistry has benefited from skillful application of SEO techniques. One dentist has reported revenue growth of about £700,000.

21 Apr SEO is better than paid search says top research report

New leading research reveals natural, organic search (SEO) is going to develop into a principal online marketing tool that delivers a flow of new business for companies.

Some 80-90 per cent of users click on natural SEO listings on search engine results pages, compared to just 10 per cent clicking on paid search advertising.