Research into some of the world's biggest companies has revealed that they are still struggling to be effective at natural search engine optimisation (SEO).
A study of top US brands showed that natural SEO - sometimes called organic search engine optimisation - is still in the early stages of development among the Fortune 500 group of public companies.
Seth Godin, renowned marketer, entrepreneur and top selling author, has signalled the importance of search engine optimisation (SEO) when designing and building websites.
He spelled out the benefits of ethical SEO in an interview with .net magazine, a leading web publication.
Overwhelming evidence demonstrates clearly that search engine optimisation (SEO) - for solicitors, banks, insurers, accountants, in fact any business - must be an essential part of any marketing plans.
Ongoing spend on SEO has been shown to drive more traffic and generate excellent returns on investment - about 300% according to research.
Search engine optimisation (SEO) issues are still unclear over websites that link to news stories or copy headlines from online content after a legal case about the matter failed to go to trial.
A publisher planning to sue the New York Times (NYT) over copyright infringement reached a settlement just before an intellectual property court case to examine the matter was due to start.
SEO is seen as the key investment area this year according to the latest surveys of marketers - whether that's search engine optimisation for accountants, law firms, retailers or other industries.
The search engine optimisation (SEO) industry has seen huge change last year and yet more innovation and advancements are predicted for 2009.
With the SEO business little more than a decade old, companies reviewing their online marketing strategy and spend would be wise to take stock and consider what may now happen with SEO.
Google changes and improvements have been highlighted by search experts as the key developments in the world of search engine optimisation (SEO) in their review of the past year.
Mark Chapman, Born Thinking's e-business manager, said, "One of the most exciting and interesting developments is Google's deep focus on search personalisation."
