14 May SEO consultant report proves companies get ROI from search

A respected annual SEO consultancy report just published reveals about 55 per cent of companies are planning to invest more business budget into natural search engine optimisation this coming year.

A little less than half of firms also plan to increase their pay-per-click (PPC) budgets. Both natural and paid search are seen as important areas where companies can achieve return on investment that is measurable during the current credit crunch-led financial downturn.

28 Apr SEO for banks, financial services – and dentists

SEO for banks, financial services - and dentists

SEO for banks, insurance companies and accountants, as well as search engine optimisation for other financial and professional services firms, can significantly boost revenue. Even cosmetic dentistry has benefited from skillful application of SEO techniques. One dentist has reported revenue growth of about £700,000.

21 Apr SEO is better than paid search says top research report

New leading research reveals natural, organic search (SEO) is going to develop into a principal online marketing tool that delivers a flow of new business for companies.

Some 80-90 per cent of users click on natural SEO listings on search engine results pages, compared to just 10 per cent clicking on paid search advertising.

09 Apr Search engine optimisation and the Financial Times

A new business news search engine just launched by the Financial Times is claiming to deliver better results than Google, possibly threatening the future of traditional search engine optimisation (SEO).

The FT Group believes its semantic search engine is able to cut out "commercial clutter" that it says tends to skew results in Google and other search engines.

02 Apr SEO for banks news – Online marketing investment is being wasted

Investment in online marketing programmes such as search engine optimisation (SEO) for banks that are well known in UK town centres may be being wasted according to new research.

The business audit by an international firm has highlighted issues with performance and accessibility on websites owned by the nation's well known banks.

30 Mar Search engine optimisation UK news – Natural SEO to beat pay-per-click

Natural SEO (search engine optimisation) in the UK is set to attract a growing amount of advertising budget as funding for paid search is forecast to drop by up to ten per cent compared to the past 12 months. Newly published research reveals 2009 may be the first year that organic SEO beats pay-per-click (PPC), which has seen advertising rates increase in recent times.

23 Mar Search engine optimisation and the world’s biggest companies

Research into some of the world's biggest companies has revealed that they are still struggling to be effective at natural search engine optimisation (SEO).

A study of top US brands showed that natural SEO - sometimes called organic search engine optimisation - is still in the early stages of development among the Fortune 500 group of public companies.