Investment in search engine optimisation (SEO) for retailers is the key recommendation to store operators across the UK from a leading business research group.
Analysts from Gartner, a global information technology research and advisory firm, warn retail companies that they are throwing money down the drain if they fail to focus on attracting new visitors and would-be customers to their websites.
A search engine optimisation (SEO) firm can help make a big difference to company public relations. A huge proportion of journalists use internet search engines to research article and feature writing, as well as television and radio broadcast work.
A respected annual SEO consultancy report just published reveals about 55 per cent of companies are planning to invest more business budget into natural search engine optimisation this coming year.
A little less than half of firms also plan to increase their pay-per-click (PPC) budgets. Both natural and paid search are seen as important areas where companies can achieve return on investment that is measurable during the current credit crunch-led financial downturn.
New leading research reveals natural, organic search (SEO) is going to develop into a principal online marketing tool that delivers a flow of new business for companies.
Some 80-90 per cent of users click on natural SEO listings on search engine results pages, compared to just 10 per cent clicking on paid search advertising.
A new business news search engine just launched by the Financial Times is claiming to deliver better results than Google, possibly threatening the future of traditional search engine optimisation (SEO).
The FT Group believes its semantic search engine is able to cut out "commercial clutter" that it says tends to skew results in Google and other search engines.
Investment in online marketing programmes such as search engine optimisation (SEO) for banks that are well known in UK town centres may be being wasted according to new research.
The business audit by an international firm has highlighted issues with performance and accessibility on websites owned by the nation's well known banks.
