A respected annual SEO consultancy report just published reveals about 55 per cent of companies are planning to invest more business budget into natural search engine optimisation this coming year.

A little less than half of firms also plan to increase their pay-per-click (PPC) budgets. Both natural and paid search are seen as important areas where companies can achieve return on investment that is measurable during the current credit crunch-led financial downturn.

SEO for banks, financial services - and dentists

SEO for banks, insurance companies and accountants, as well as search engine optimisation for other financial and professional services firms, can significantly boost revenue. Even cosmetic dentistry has benefited from skillful application of SEO techniques. One dentist has reported revenue growth of about £700,000.

Natural SEO (search engine optimisation) in the UK is set to attract a growing amount of advertising budget as funding for paid search is forecast to drop by up to ten per cent compared to the past 12 months. Newly published research reveals 2009 may be the first year that organic SEO beats pay-per-click (PPC), which has seen advertising rates increase in recent times.