Growing numbers of journalists, news media and publishing groups are starting to use the skills of search engine optimisation (SEO) consultants and specialists to drive increased online visibility.

Content is king online and using it to secure higher positions in the rankings of search engines such as Google, Bing, Yahoo and Ask is proven to help companies generate business in global markets.

When companies have marketing budget to spend, a panel of business experts recommend investing as much as possible in creating good website content for search engine optimisation (SEO) purposes.

Better, fresher, high quality content, such as current news items and longer feature articles within well-architected websites designed for search is proven to help build better online results and return on investment (ROI).

Business and online marketing experts recommend search engine optimisation for accountants, insurance companies, professional services and other commercial firms as a high impact tactic to utilise in the current economic downturn.

With 60% to 80% of traffic to most websites coming directly from search engines, SEO is the quickest way to help push sites into higher positions in the search engine ranking results.