Growing numbers of journalists, news media and publishing groups are starting to use the skills of search engine optimisation (SEO) consultants and specialists to drive increased online visibility.
Content is king online and using it to secure higher positions in the rankings of search engines such as Google, Bing, Yahoo and Ask is proven to help companies generate business in global markets.
When companies have marketing budget to spend, a panel of business experts recommend investing as much as possible in creating good website content for search engine optimisation (SEO) purposes.
Better, fresher, high quality content, such as current news items and longer feature articles within well-architected websites designed for search is proven to help build better online results and return on investment (ROI).
Business and online marketing experts recommend search engine optimisation for accountants, insurance companies, professional services and other commercial firms as a high impact tactic to utilise in the current economic downturn.
With 60% to 80% of traffic to most websites coming directly from search engines, SEO is the quickest way to help push sites into higher positions in the search engine ranking results.
Companies are cutting back on paid search and preferring natural search results to drive traffic to business websites, according to SEO consultants.
At the same time, a survey of senior marketing leaders shows businesses recognise that search engine optimisation is the best way to generate online sales.
Search engine optimisation for estate agents, accountants, law firms, retailers and other commercial businesses is not without its potential risks, a new research study has revealed.
McAfee, an Internet security company, has pinpointed search terms that can lure web users on to advertising and malware sites used by cyber crooks and hackers.With an innocent click of the mouse, unsuspecting Internet users can easily download malicious files that are designed to infect computers and steal personal and financial data. Spyware, spam, phishing, adware and viruses could all be uploaded to machines 'under attack' from criminals.
Investment in search engine optimisation (SEO) for retailers is the key recommendation to store operators across the UK from a leading business research group.
Analysts from Gartner, a global information technology research and advisory firm, warn retail companies that they are throwing money down the drain if they fail to focus on attracting new visitors and would-be customers to their websites.
