New SEO research proves companies are missing out on opportunities to grow traffic, customers and profits by failing to develop websites that rank well in Google and the other search engines.

Updating blogs and websites with useful news, topical content and relevant issues is a major hassle for the majority of small businesses, a new survey reveals.

Internet giant Yahoo! is to launch a TV advertising campaign, according to Marketingmagazine, following a dip in its internet marketing revenues. Yahoo! Europe's senior marketing director, James Tipple, announced a £9million expenditure plan for its branding strategy, with discussions beginning this summer with advertising agencies. Tipple said the company intends to "get back to where it should be and smack people in the face".

Growing numbers of journalists, news media and publishing groups are starting to use the skills of search engine optimisation (SEO) consultants and specialists to drive increased online visibility.

Content is king online and using it to secure higher positions in the rankings of search engines such as Google, Bing, Yahoo and Ask is proven to help companies generate business in global markets.