Search engine optimisation and search marketing are increasingly seen as efficient sales channels and this is confirmed by the latest news of a drop in online advertising prices.
Research shows that search engines are being hit by recessionary winds which are forcing down the cost of pay-per-click (PPC).
Fierce debate and argument is underway on the web about content and copyright among leading legal figures, online and search engine optimisation (SEO) consultants, and media commentators.
A renowned judge in the USA is claiming that the newspaper business is being killed off by links and link-building on the web.
Search engine optimisation is emerging as the prime online marketing discipline that companies must embrace to stay commercially viable on the Internet - whether considering SEO for law firms or optimisation of any business website. How so? With Google launching a Chrome operating system (OS),...
Growing numbers of journalists, news media and publishing groups are starting to use the skills of search engine optimisation (SEO) consultants and specialists to drive increased online visibility.
Content is king online and using it to secure higher positions in the rankings of search engines such as Google, Bing, Yahoo and Ask is proven to help companies generate business in global markets.
When companies have marketing budget to spend, a panel of business experts recommend investing as much as possible in creating good website content for search engine optimisation (SEO) purposes.
Better, fresher, high quality content, such as current news items and longer feature articles within well-architected websites designed for search is proven to help build better online results and return on investment (ROI).
Business and online marketing experts recommend search engine optimisation for accountants, insurance companies, professional services and other commercial firms as a high impact tactic to utilise in the current economic downturn.
With 60% to 80% of traffic to most websites coming directly from search engines, SEO is the quickest way to help push sites into higher positions in the search engine ranking results.