Supermarkets are being advised to seize a significant marketing opportunity - SEO for retailers is likely to attract more customers willing to buy from shops and stores with an online presence.
Google, Yahoo, YouTube and Starbucks are just the tip of the iceberg of April Fools jokes this year. We thought we'd share some of our favourites that we've found so far today.
Google is being paid by the BBC to improve search engine rankings for various search terms - key words and keyphrases - and to ensure the news and entertainment corporation features highly for a range of issues and topics.
For the BBC to be paying for top positions in search engines appears to be troubling the commercial interests of other media.
Web surfers are searching for cheaper deals on the high street by searching for discount vouchers via search engines such as Google, Bing and Yahoo!
For companies looking to boost sales - and SEO firms - it is important they consider optimising their websites to achieve decent positions within the search engines to reap business benefits.
Criticism is aimed at Google for neglecting the UK - the world's second biggest search market - by British online consultants and other experts.
The Internet giant is under fire for faulty search engine marketing rankings, inconsistent results and international results featuring higher than they should.
Online news is currently making its own headlines in the media at present with a debate underway about charging for news sites and search engines announcing improvements to the way news results are served up to readers.
According to research published by multinational search engine optimisation firm Clash Media, more than half of the firms in the UK, Europe and abroad have increased their marketing budgets, with online marketing accounting for much of this.
