Despite the probability that they had sophisticated internet marketing strategies and SEO for retailer campaigns, pure dotcom brands which flourished in the early noughties are being encroached upon by web names which have a real-world presence, according to a new report.
JCPenney, the famous chain of US department stores, is in trouble for its search engine optimisation tactics.
A reporter for The New York Times posed as an SEO worker and joined an independent search engine optimisation agency to shed light on how the retailing giant was achieving its high status in the SERPs for so many highly profitable search terms.
Marks and Spencer's e-commerce model may need more than a targeted SEO campaign to make it effective in the global community, so the company's chief executive, Marc Bolland, has sought out Laura Wade-Gery, a key figure in Tesco.com's rise to its online retailing zenith, to help M&S achieve their www-dot ambitions.
Confusion reigned for online retailers as reports hit the world's media that the internet is running out of new addresses.
As news broke that the last blocks of IPv4 addresses were being assigned to APNIC, the Regional Internet Registry which allocates IP and AS numbers in the Asia Pacific region, panic spread about how e-commerce might be affected if routers and certain digital devices ceased to function correctly using new IPv6 addresses.
Ok, all you techno fans out there, what do you get if you want the functionality of a laptop combined with fun-ality (yes, we know it's not a word) of a tablet? You get the IdeaPad Hybrid – for all your internet marketing and website design needs.
Targeting the right audience for your client's product or service is one the biggest challenges for search engine optimisation firms, but if your prospective customers are not able to get onto the internet easily, then this could be a problem.
SEO specialists and web designers take note – the future of the web is not set.
In December 2010, Mozilla Corp.'s Firefox web browser beat Microsoft Corp.'s Internet Explorer to the top spot as Europe's favourite browser for the first time.
