Marks and Spencer's e-commerce model may need more than a targeted SEO campaign to make it effective in the global community, so the company's chief executive, Marc Bolland, has sought out Laura Wade-Gery, a key figure in Tesco.com's rise to its online retailing zenith, to help M&S achieve their www-dot ambitions.
Confusion reigned for online retailers as reports hit the world's media that the internet is running out of new addresses.
As news broke that the last blocks of IPv4 addresses were being assigned to APNIC, the Regional Internet Registry which allocates IP and AS numbers in the Asia Pacific region, panic spread about how e-commerce might be affected if routers and certain digital devices ceased to function correctly using new IPv6 addresses.
Ok, all you techno fans out there, what do you get if you want the functionality of a laptop combined with fun-ality (yes, we know it's not a word) of a tablet? You get the IdeaPad Hybrid – for all your internet marketing and website design needs.
Targeting the right audience for your client's product or service is one the biggest challenges for search engine optimisation firms, but if your prospective customers are not able to get onto the internet easily, then this could be a problem.
SEO specialists and web designers take note – the future of the web is not set.
In December 2010, Mozilla Corp.'s Firefox web browser beat Microsoft Corp.'s Internet Explorer to the top spot as Europe's favourite browser for the first time.
When EU summit organisers in Brussels embraced social networking in the form of a giant "tweet-wall" it must have seemed like a great online marketing gimmick, but when Italian Twitter users realised their comments regarding Prime Minister Silvio Berlusconi would become a live feed to the delegates the screens were filled with insults.
With Christmas fast approaching and the busiest shopping day of the festive season for online retailers soon to be upon them, the importance of SEO for eCommerce websites should never be more apparent.
