01 Mar 40 more changes to Google search quality
Google have just released a list of 40 search algorithm changes made in February 2012. Most of them were rolled out earlier in the month but one or two are being rolled out at the beginning of March.
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29 Feb New viral video for iVan
We've just uploaded a new video for iVan. iVan provide commercial vehicle insurance as well as policies for individual tradesmen. Note the Oscar winning acting performances by two of our Born employees! ...
08 Feb Panda targets low-quality sites
In January Google rolled out a data refresh for Panda and further improvements to their algorithm.
In a post from last year (Finding high quality sites in search) Google explains that these types of changes are aimed at improving the rankings of high quality sites and lowering those for sites with poor quality.
In 2012 they have improved how Google Panda interacts with the indexing and ranking systems, integrating it further into their "pipelines.
18 Jan Wikipedia, Reddit and Boing Boing in SOPA Protest
SOPA (the Stop Online Piracy Act) is designed to allow content owners and Governments to block internet access to websites containing unauthorised copyright material by obtaining a court order.
Payment gateways, internet service providers, search engines and advertisers would be forbidden from doing business with overseas websites which have court orders against them.
Wikipedia, Reddit and Boing Boing have all taken their sites offline in protest against the proposed act.
15 Dec The ‘Reasonable Surfer’ patent
In 2010 Google was granted a patent called "Ranking documents based on user behavior and/or feature data" which it had originally applied for in 2004.
01 Dec The Google Search Globe
In the Google Search Playground there are a number of interesting projects to play with. My favourite today is the Search Globe.
29 Nov Video optimisation for YouTube
As Born embark on a number of video optimisation projects we thought we'd keep you updated on any tips and pitfalls we encounter along the way.