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Matt Cutts has published a short Webmaster Help video outlining what webmasters can expect in the next big algorithm change. He once again reiterated that Google's aim is to reward websites which are trying hard to improve the user experience.  These are great sites that users love, that users want to bookmark, tell their friends about, bookmark and revisit over and over again, all the things that make a site compelling.

The phrase "Euro 2012" beat "Tickets to Olympics" and "Kate Middleton" to the claim the title of Britain's most searched for term of 2012.  There were a number of surprises including Andy Murray and Tom Daley coming above Jessica Ennis and Mike the Knight beating Homeland and Towie to the top spot for television searches. 

insurethebox is a telematics car insurance company specialising in providing affordable car insurance for safe young drivers. Born has been working with them for many years now – and we've enjoyed watching them build up their firm and become an industry leader in black box cover with the help of our search engine optimisation offering.