On August 29th Matt Cutts tweeted "Thinking of ghost-related puns for a spam network. They try to look super natural, but using them will dampen your spirits.
The second half of July has seen a flurry of speculation that Google has been rolling out it's new softer Panda update. Barry Schwartz of seroundtable.com received confirmation from Google who told him the new Panda update is more specific and more finely tuned than previous versions. This agrees with what Matt Cutts told the webmaster community back in May 2013.
Altavista was launched in December 1995 and within two years it was receiving 80 million hits per day. Webmasters quickly realised how they could improve their site's listings in Altavista by keyword stuffing the meta-tags and body content. The SEO industry was born!
Matt Cutt's anounced the roll-out of Penguin 2.0 yesterday. According to Matt, 2.3% of English queries have been affected and other languages will feel the effects depending on how much webspam they contain.
According to Mashable, Pinterest is now the number 3 social network in the United States with 104 million users, not far behind Twitter (182 million users) and the data shows that there are 60% female users and 40% male. The volume of sales which are being generated via Pinterest is growing rapidly. It is quickly becoming one of the most powerful tools for placing your brand in front of users even though only 30% of brand's Pinterest engagement come from their own pins.
Matt Cutts has published a short Webmaster Help video outlining what webmasters can expect in the next big algorithm change. He once again reiterated that Google's aim is to reward websites which are trying hard to improve the user experience. These are great sites that users love, that users want to bookmark, tell their friends about, bookmark and revisit over and over again, all the things that make a site compelling.