13 Nov 5 reasons why infographics can benefit your business
As the digital world continues to grow, so too does the vast amount of content it contains. Today we have digital access to an endless amount of information on practically any topic and this poses the challenge of how to make your content stand out above the rest.
In comes the infographic. Over the last few years the use of infographics has seen a huge rise in popularity as people require quick and compelling information to consume easily within their busy lives. Infographics are engaging, visual representations of information and data, created using graphic design knowhow. Comprising images, icons, colour, graphs, lines and charts to create a visual story, they can be far more powerful for marketing than a simple page of text alone.
As the saying goes; “a picture speaks a thousand words”, and, what’s more, it conveys information in a way that is easier to access and more powerful than text alone. Imagery and colour grabs the viewer’s attention within seconds; it stirs emotion, creates curiosity and simplifies complex concepts.
We’ve become so accustomed to being surrounded by beautiful imagery that it’s not surprising text-heavy documents can have users running for the hills. So, if you break up the text into smaller sections, creating impactful imagery to support and lead the audience through the information, including bite-size statistics and facts, then you are sure to communicate your message to the audience in a far more captivating manner.
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Our brains are far more likely to interpret and store images over any other form of information alone – we are visual creatures after all. This is why the use of strong imagery and clear composition drastically improves the chances of information retention – it’s worked this way since the beginnings of design/advertising. The infographic draws from these foundations to provide solutions to the dilemmas of the digital age – the more visually compelling your content, the more likely that people will remember your information as opposed to someone’s else’s similar but less appealing information.
The file format of infographics (generally as a png, jpg or pdf) allows for ease of sharing across social media platforms and via email, so increasing the likelihood of greater exposure and hit rates both for the information and for the company which is posting them. Furthermore, there is a much higher chance of an infographic ‘going viral’ than a basic page of text.
4) SEARCH ENGINE OPTIMISATION
When a user shares an infographic it can be extremely beneficial for the search engine optimisation (SEO) of your brand’s website. An infographic is a linkable asset which, when shared or attributed with a link, will provide valuable inbound links to your website.
By providing quality information combined with engaging imagery and a relevant linking structure visitors to your site are likely to stay longer. This will reduce bounce rates and increase the chances of further click-through within the site.
In terms of social media channels such as Twitter and Facebook, infographics can be useful in encouraging engagement from followers; boosting likes, shares, comments and gaining new followers. This should, in turn, generate more traffic to your website.
5) DEMONSTRATING YOUR EXPERTISE
The formula for a powerful infographic is dependent on the quality of content, data and design. Whatever the topic, it’s important to provide the target audience with relevant, useful and interesting information which gives you the chance to demonstrate your knowledge and expertise. The direct, punchy nature of infographics means that facts, figures and notional content are more likely to be remembered by the audience and, most importantly, associated with your brand.
We believe that Infographics offer many benefits for boosting your company’s online presence. As the digital world continues to generate more and more content, infographics provide a means by which you can clearly convey information, increase interest in your business and develop the visual impact of your brand.
All the examples on this page are from infographics we’ve created for our clients. If you would like to see more, click here to go to our infographics portfolio page.