High street and online stores in the UK need to employ search engine optimisation (SEO) for retailers to maintain and grow their customer base.
Research shows retailers in this country have plenty of scope to improve their natural, organic search rankings in Google and the other search engines – but many are not doing so.
In today’s Internet era, it is not enough to rely solely on a traditional marketing mix. One of the few successful online retailers is Amazon.co.uk. Type in virtually any search term with the word ‘book’ on the end and an Amazon search result comes in first place or just below.
Consider SEO for retailers
Try that looking for products from the likes of Tesco, Comet and John Lewis and, while much budget is often being allocated to pay-per-click, the natural results are sadly lacking.
If you are a high street retailer, a store off the beaten track, or an online e-business, then it is important to develop a stream of clients via the web. Given the economic problems that can affect trading conditions, now is a good time for retailers to consider optimising sites for search engines.