SEO FOR LAW FIRMS IN LONDON

BORN combines experience and innovation to create successful, targeted campaigns for law firms in the capital

The United Kingdom has a reputation for being one of the world’s most lawyer-dense countries. Although this is true – yes, we Anglo-Saxons with our Magna Carta-inspired common law system are certainly up there – on a per capita basis we don’t even get close to the Israelis, where there is around one lawyer for every 170-200 people, and we are some way behind the Americans who have one lawyer for around every 300 people.

 

Still, our nationwide rate of 1 lawyer for every 400 members of the population certainly isn’t bad and goes some way to explaining why effective SEO for law firms is an essential tool for success.

 

But it is for solicitors in London, one of the world’s great international legal centres, that competition is tighter, tougher and, ultimately, for those who get it right, more rewarding than anywhere else on earth.

 

This should come as little surprise: the City of London is England’s smallest city (there are two smaller in Wales) with a population of only 8,072 yet it is the professional home to 20,245 lawyers. In effect, this means that there are around 2.5 lawyers for every resident in the city.

 

Of course, the majority of the City’s great firms don’t concern themselves with the relatively small-scale residential conveyancing work, Wills work and boundary disputes which are the bread and butter of many a private client firm. Rather, their focus is on the kind of corporate finance and commercial litigation that brings in the big clients and the big retainers, but even these larger flagship firms find themselves operating a critical time in the history of legal services provision in this country; in fact, it could be said they are right in the middle of a massive and unprecedented paradigm shift and that by failing to adapt accordingly, they risk losing their exalted positions.

 

Not only are London’s solicitors having to contend with changing perceptions and realities of the work a solicitor performs – solicitors have gone from being a single definable profession to a group of many people performing multifarious roles – but they are also having to find ways to evolve in a market that has been disrupted by multiple technological advances and innovations.

 

Despite this, the number of practising solicitors in the UK remains relatively level. According to the Solicitors Regulation Authority in September 2016 there were 138,905 in practice – a peak level and significantly above the six-year low of 117,869 who were practising in 2009’s recession.

 

But not all of these lawyers and the firms they work for will thrive. Of course, some will, but some will fall by the wayside and others will simply slowly stagnate into irrelevance.

 

So, what, in the second half of the second decade of the third millennium is the way to ensure a successful future?

 

SEO driven “information snacks”

 

Richard Susskind is the IT Adviser to the Lord Chief Justice of England and Wales, and is widely thought of as the planet’s foremost legal technology expert. It is his firm view that only firms which adapt to the new virtual landscapes will be equipped to succeed over coming years.

 

He theorises that the consumers of legal services want “more for less”. Don’t worry though, giving more for less is not a threat to your profitability; it is simply an opportunity and it is one which a properly optimised and intelligently structured website should be able to meet.

 

If you can forgive us for a moment for veering from the high brow style musings of Susskind to the rather more folksy sound bites of the self-proclaimed most re-tweeted person in the world among digital marketers, Jay Baer, what consumers want is for you to “give away information snacks to sell knowledge meals”.

 

And the place for you do this? Why, your website, of course.

 

Your website can be your calling card, the point in the relationship with your client when you lay down your credibility, authority, expertise and credentials. It can be your way to show that you are neither a flimsy pretender nor a musty has-been – it is your way to demonstrate that you are a valuable agent who understands all the relevant issues in the here and now.

 

But, above all else, it can be what Baer suggests it should be, a free source of information tasters. For example, any consumer who performs a Google search for “solicitors in London” does so with some level of context and, inevitably, some questions. It is the job of your website to answer these questions, to provide relevant “information snacks” while also building trust, consistent branding and a positive user experience. In the new paradigm this is how you give more for less while also ensuring you get something out of it: namely the seeds of a successful relationship built on strong click-through and conversion rates.

 

There is plenty of data currently in place to support assertions that it is already make-or-break time for the world’s law firms.

 

A September 2015 Thomson Reuters Peer Monitor survey found that solicitors who enact technological changes, including an effective law firm SEO plan, demonstrated healthier financial performance than competitors who did otherwise.

 

Of course, just instructing a digital marketing or SEO firm is in itself no guarantee of success. There are plenty of charlatans out there and far too many firms offering magic solutions. The cold hard truth, however, is that there is no substitute for good on-site SEO work coupled with the following:

 

  • Intelligent linking and social media management
  • Understanding and ability to foster user experience
  • Multi-device compatibility
  • Keyword targeting
  • Intelligent use of geographic location services

 

BORN – innovation and experience in one

 

Lastly, it is worth remembering that cyber space is consistently changing and evolving. For example, it is thought that around 20% of searches every day are fresh to the Google index. Any business that specialises in providing SEO for law firms needs be able to respond to changing user behaviour just as well as it should be able to help shape it.

 

BORN has more than a decade’s worth of experience of running successful SEO for law firms in London and across the country; it is this experience coupled with our commitment to understanding issues pertinent to the here and now that makes us the ideal candidate to run yours.

 

Contact the team today to discuss your requirements and to find out how we can assist you.

The United Kingdom has a reputation for being one of the world’s most lawyer-dense countries. Although this is true – yes, we Anglo-Saxons with our Magna Carta-inspired common law system are certainly up there – on a per capita basis we don’t even get close to the Israelis, where there is around one lawyer for every 170-200 people, and we are some way behind the Americans who have one lawyer for around every 300 people.

 

Still, our nationwide rate of 1 lawyer for every 400 members of the population certainly isn’t bad and goes some way to explaining why effective SEO for law firms is an essential tool for success.

 

But it is for solicitors in London, one of the world’s great international legal centres, that competition is tighter, tougher and, ultimately, for those who get it right, more rewarding than anywhere else on earth.
This should come as little surprise: the City of London is England’s smallest city (there are two smaller in Wales) with a population of only 8,072 yet it is the professional home to 20,245 lawyers. In effect, this means that there are around 2.5 lawyers for every resident in the city.

 

 

Of course, the majority of the City’s great firms don’t concern themselves with the relatively small-scale residential conveyancing work, Wills work and boundary disputes which are the bread and butter of many a private client firm. Rather, their focus is on the kind of corporate finance and commercial litigation that brings in the big clients and the big retainers, but even these larger flagship firms find themselves operating a critical time in the history of legal services provision in this country; in fact, it could be said they are right in the middle of a massive and unprecedented paradigm shift and that by failing to adapt accordingly, they risk losing their exalted positions.

 

Not only are London’s solicitors having to contend with changing perceptions and realities of the work a solicitor performs – solicitors have gone from being a single definable profession to a group of many people performing multifarious roles – but they are also having to find ways to evolve in a market that has been disrupted by multiple technological advances and innovations.
Despite this, the number of practising solicitors in the UK remains relatively level. According to the Solicitors Regulation Authority in September 2016 there were 138,905 in practice – a peak level and significantly above the six-year low of 117,869 who were practising in 2009’s recession.

 

 

But not all of these lawyers and the firms they work for will thrive. Of course, some will, but some will fall by the wayside and others will simply slowly stagnate into irrelevance.

 

So, what, in the second half of the second decade of the third millennium is the way to ensure a successful future?

 

SEO driven “information snacks”

 

Richard Susskind is the IT Adviser to the Lord Chief Justice of England and Wales, and is widely thought of as the planet’s foremost legal technology expert. It is his firm view that only firms which adapt to the new virtual landscapes will be equipped to succeed over coming years.

 

He theorises that the consumers of legal services want “more for less”. Don’t worry though, giving more for less is not a threat to your profitability; it is simply an opportunity and it is one which a properly optimised and intelligently structured website should be able to meet.
If you can forgive us for a moment for veering from the high brow style musings of Susskind to the rather more folksy sound bites of the self-proclaimed most re-tweeted person in the world among digital marketers, Jay Baer, what consumers want is for you to “give away information snacks to sell knowledge meals”.

 

 

And the place for you do this? Why, your website, of course.

 

Your website can be your calling card, the point in the relationship with your client when you lay down your credibility, authority, expertise and credentials. It can be your way to show that you are neither a flimsy pretender nor a musty has-been – it is your way to demonstrate that you are a valuable agent who understands all the relevant issues in the here and now.

 

But, above all else, it can be what Baer suggests it should be, a free source of information tasters. For example, any consumer who performs a Google search for “solicitors in London” does so with some level of context and, inevitably, some questions. It is the job of your website to answer these questions, to provide relevant “information snacks” while also building trust, consistent branding and a positive user experience. In the new paradigm this is how you give more for less while also ensuring you get something out of it: namely the seeds of a successful relationship built on strong click-through and conversion rates.

 

There is plenty of data currently in place to support assertions that it is already make-or-break time for the world’s law firms.
A September 2015 Thomson Reuters Peer Monitor survey found that solicitors who enact technological changes, including an effective law firm SEO plan, demonstrated healthier financial performance than competitors who did otherwise.

 

 

Of course, just instructing a digital marketing or SEO firm is in itself no guarantee of success. There are plenty of charlatans out there and far too many firms offering magic solutions. The cold hard truth, however, is that there is no substitute for good on-site SEO work coupled with the following:

 

  • Intelligent linking and social media management
  • Understanding and ability to foster user experience
  • Multi-device compatibility
  • Keyword targeting
  • Intelligent use of geographic location services

 

BORN – innovation and experience in one

 

Lastly, it is worth remembering that cyber space is consistently changing and evolving. For example, it is thought that around 20% of searches every day are fresh to the Google index. Any business that specialises in providing SEO for law firms needs be able to respond to changing user behaviour just as well as it should be able to help shape it.

 

BORN has more than a decade’s worth of experience of running successful SEO for law firms in London and across the country; it is this experience coupled with our commitment to understanding issues pertinent to the here and now that makes us the ideal candidate to run yours.

 

Contact the team today to discuss your requirements and to find out how we can assist you.

The United Kingdom has a reputation for being one of the world’s most lawyer-dense countries. Although this is true – yes, we Anglo-Saxons with our Magna Carta-inspired common law system are certainly up there – on a per capita basis we don’t even get close to the Israelis, where there is around one lawyer for every 170-200 people, and we are some way behind the Americans who have one lawyer for around every 300 people.

 

Still, our nationwide rate of 1 lawyer for every 400 members of the population certainly isn’t bad and goes some way to explaining why effective SEO for law firms is an essential tool for success.

 

But it is for solicitors in London, one of the world’s great international legal centres, that competition is tighter, tougher and, ultimately, for those who get it right, more rewarding than anywhere else on earth.
This should come as little surprise: the City of London is England’s smallest city (there are two smaller in Wales) with a population of only 8,072 yet it is the professional home to 20,245 lawyers. In effect, this means that there are around 2.5 lawyers for every resident in the city.

 

 

Of course, the majority of the City’s great firms don’t concern themselves with the relatively small-scale residential conveyancing work, Wills work and boundary disputes which are the bread and butter of many a private client firm. Rather, their focus is on the kind of corporate finance and commercial litigation that brings in the big clients and the big retainers, but even these larger flagship firms find themselves operating a critical time in the history of legal services provision in this country; in fact, it could be said they are right in the middle of a massive and unprecedented paradigm shift and that by failing to adapt accordingly, they risk losing their exalted positions.

 

Not only are London’s solicitors having to contend with changing perceptions and realities of the work a solicitor performs – solicitors have gone from being a single definable profession to a group of many people performing multifarious roles – but they are also having to find ways to evolve in a market that has been disrupted by multiple technological advances and innovations.
Despite this, the number of practising solicitors in the UK remains relatively level. According to the Solicitors Regulation Authority in September 2016 there were 138,905 in practice – a peak level and significantly above the six-year low of 117,869 who were practising in 2009’s recession.

 

 

But not all of these lawyers and the firms they work for will thrive. Of course, some will, but some will fall by the wayside and others will simply slowly stagnate into irrelevance.

 

So, what, in the second half of the second decade of the third millennium is the way to ensure a successful future?

 

SEO driven “information snacks”

 

Richard Susskind is the IT Adviser to the Lord Chief Justice of England and Wales, and is widely thought of as the planet’s foremost legal technology expert. It is his firm view that only firms which adapt to the new virtual landscapes will be equipped to succeed over coming years.

 

He theorises that the consumers of legal services want “more for less”. Don’t worry though, giving more for less is not a threat to your profitability; it is simply an opportunity and it is one which a properly optimised and intelligently structured website should be able to meet.
If you can forgive us for a moment for veering from the high brow style musings of Susskind to the rather more folksy sound bites of the self-proclaimed most re-tweeted person in the world among digital marketers, Jay Baer, what consumers want is for you to “give away information snacks to sell knowledge meals”.

 

 

And the place for you do this? Why, your website, of course.

 

Your website can be your calling card, the point in the relationship with your client when you lay down your credibility, authority, expertise and credentials. It can be your way to show that you are neither a flimsy pretender nor a musty has-been – it is your way to demonstrate that you are a valuable agent who understands all the relevant issues in the here and now.

 

But, above all else, it can be what Baer suggests it should be, a free source of information tasters. For example, any consumer who performs a Google search for “solicitors in London” does so with some level of context and, inevitably, some questions. It is the job of your website to answer these questions, to provide relevant “information snacks” while also building trust, consistent branding and a positive user experience. In the new paradigm this is how you give more for less while also ensuring you get something out of it: namely the seeds of a successful relationship built on strong click-through and conversion rates.

 

There is plenty of data currently in place to support assertions that it is already make-or-break time for the world’s law firms.
A September 2015 Thomson Reuters Peer Monitor survey found that solicitors who enact technological changes, including an effective law firm SEO plan, demonstrated healthier financial performance than competitors who did otherwise.

 

 

Of course, just instructing a digital marketing or SEO firm is in itself no guarantee of success. There are plenty of charlatans out there and far too many firms offering magic solutions. The cold hard truth, however, is that there is no substitute for good on-site SEO work coupled with the following:

 

  • Intelligent linking and social media management
  • Understanding and ability to foster user experience
  • Multi-device compatibility
  • Keyword targeting
  • Intelligent use of geographic location services

 

BORN – innovation and experience in one

 

Lastly, it is worth remembering that cyber space is consistently changing and evolving. For example, it is thought that around 20% of searches every day are fresh to the Google index. Any business that specialises in providing SEO for law firms needs be able to respond to changing user behaviour just as well as it should be able to help shape it.

 

BORN has more than a decade’s worth of experience of running successful SEO for law firms in London and across the country; it is this experience coupled with our commitment to understanding issues pertinent to the here and now that makes us the ideal candidate to run yours.

 

Contact the team today to discuss your requirements and to find out how we can assist you.

The United Kingdom has a reputation for being one of the world’s most lawyer-dense countries. Although this is true – yes, we Anglo-Saxons with our Magna Carta-inspired common law system are certainly up there – on a per capita basis we don’t even get close to the Israelis, where there is around one lawyer for every 170-200 people, and we are some way behind the Americans who have one lawyer for around every 300 people.

 

Still, our nationwide rate of 1 lawyer for every 400 members of the population certainly isn’t bad and goes some way to explaining why effective SEO for law firms is an essential tool for success.

 

But it is for solicitors in London, one of the world’s great international legal centres, that competition is tighter, tougher and, ultimately, for those who get it right, more rewarding than anywhere else on earth.
This should come as little surprise: the City of London is England’s smallest city (there are two smaller in Wales) with a population of only 8,072 yet it is the professional home to 20,245 lawyers. In effect, this means that there are around 2.5 lawyers for every resident in the city.

 

 

Of course, the majority of the City’s great firms don’t concern themselves with the relatively small-scale residential conveyancing work, Wills work and boundary disputes which are the bread and butter of many a private client firm. Rather, their focus is on the kind of corporate finance and commercial litigation that brings in the big clients and the big retainers, but even these larger flagship firms find themselves operating a critical time in the history of legal services provision in this country; in fact, it could be said they are right in the middle of a massive and unprecedented paradigm shift and that by failing to adapt accordingly, they risk losing their exalted positions.

 

Not only are London’s solicitors having to contend with changing perceptions and realities of the work a solicitor performs – solicitors have gone from being a single definable profession to a group of many people performing multifarious roles – but they are also having to find ways to evolve in a market that has been disrupted by multiple technological advances and innovations.
Despite this, the number of practising solicitors in the UK remains relatively level. According to the Solicitors Regulation Authority in September 2016 there were 138,905 in practice – a peak level and significantly above the six-year low of 117,869 who were practising in 2009’s recession.

 

 

But not all of these lawyers and the firms they work for will thrive. Of course, some will, but some will fall by the wayside and others will simply slowly stagnate into irrelevance.

 

So, what, in the second half of the second decade of the third millennium is the way to ensure a successful future?

 

SEO driven “information snacks”

 

Richard Susskind is the IT Adviser to the Lord Chief Justice of England and Wales, and is widely thought of as the planet’s foremost legal technology expert. It is his firm view that only firms which adapt to the new virtual landscapes will be equipped to succeed over coming years.

 

He theorises that the consumers of legal services want “more for less”. Don’t worry though, giving more for less is not a threat to your profitability; it is simply an opportunity and it is one which a properly optimised and intelligently structured website should be able to meet.
If you can forgive us for a moment for veering from the high brow style musings of Susskind to the rather more folksy sound bites of the self-proclaimed most re-tweeted person in the world among digital marketers, Jay Baer, what consumers want is for you to “give away information snacks to sell knowledge meals”.

 

 

And the place for you do this? Why, your website, of course.

 

Your website can be your calling card, the point in the relationship with your client when you lay down your credibility, authority, expertise and credentials. It can be your way to show that you are neither a flimsy pretender nor a musty has-been – it is your way to demonstrate that you are a valuable agent who understands all the relevant issues in the here and now.

 

But, above all else, it can be what Baer suggests it should be, a free source of information tasters. For example, any consumer who performs a Google search for “solicitors in London” does so with some level of context and, inevitably, some questions. It is the job of your website to answer these questions, to provide relevant “information snacks” while also building trust, consistent branding and a positive user experience. In the new paradigm this is how you give more for less while also ensuring you get something out of it: namely the seeds of a successful relationship built on strong click-through and conversion rates.

 

There is plenty of data currently in place to support assertions that it is already make-or-break time for the world’s law firms.
A September 2015 Thomson Reuters Peer Monitor survey found that solicitors who enact technological changes, including an effective law firm SEO plan, demonstrated healthier financial performance than competitors who did otherwise.

 

 

Of course, just instructing a digital marketing or SEO firm is in itself no guarantee of success. There are plenty of charlatans out there and far too many firms offering magic solutions. The cold hard truth, however, is that there is no substitute for good on-site SEO work coupled with the following:

 

  • Intelligent linking and social media management
  • Understanding and ability to foster user experience
  • Multi-device compatibility
  • Keyword targeting
  • Intelligent use of geographic location services

 

BORN – innovation and experience in one

 

Lastly, it is worth remembering that cyber space is consistently changing and evolving. For example, it is thought that around 20% of searches every day are fresh to the Google index. Any business that specialises in providing SEO for law firms needs be able to respond to changing user behaviour just as well as it should be able to help shape it.

 

BORN has more than a decade’s worth of experience of running successful SEO for law firms in London and across the country; it is this experience coupled with our commitment to understanding issues pertinent to the here and now that makes us the ideal candidate to run yours.

 

Contact the team today to discuss your requirements and to find out how we can assist you.