In the past, many law firms and their solicitors believed that a listing in the Yellow Pages and the word-of-mouth recommendations of satisfied clients were enough to generate the business they needed. However, savvy law firms of the 21st Century have realised that this approach just won’t cut it. They know that the internet can be harnessed to provide a great source of clients and that a comprehensive, joined-up SEO campaign will enhance their online visibility to a rich vein of potential customers.
For example, on average, 18,100 internet searches are made per month in the UK for the phrase “employment law”, while 49,500 monthly searches were recorded for the cover-all term “solicitors”. Unless your law firm’s website offers search engine-friendly copy, sound site architecture, and a positive linking strategy it will not be attractive to web spiders, and, in this age of information hungry, digital natives, it is unlikely to be found by consumers of legal services who are now more likely than ever to take to the web to search for information on their particular legal needs.
Quite simply, as today’s technologically-advancements make telephone directories and the like obsolete, your online presence and its ability to perform in the SERPs is a fundamental commercial consideration– SEO for lawyers, solicitors and legal websites is essential.
SEO for law firms
Whether your firm is a large practice with many high-value commercial clients or a smaller, high street concern mainly dealing with private clients, securing business growth is always a major concern. As clients, both commercial and private, increasingly turn to the web to research their legal issues, law firms are finding that turnover can be increased with the initiation of a well-planned online marketing campaign.