BORN provides visitor-focused, engine-friendly content optimising a specific set of keywords and keyphrases in the most natural way possible. This is combined with a range of other optimisation techniques.
The BORN team comprises six full time copywriters and with this team we are well placed to write a flow of original, informative content for our clients’ sites. Our staff are either English Language graduates, with a degree in creative writing or with journalism qualifications.
Each staff member is given extensive training in writing search engine friendly copy. Whilst all staff are talented writers it is vital that they go through rigorous training before they become competent SEO copy writers.
Keyword analysis is very much an advanced science and BORN is proud to be among the country’s foremost experts in this area. Our team will identify a core set of keywords – we call these the ‘primary keyphrases’. These will then become the cornerstone of our search engine optimisation activities. We will also identify sets of ‘long-tail keyphrases’ and a tertiary list comprising of synonyms and stemmed keywords.