How BORN approach SEO

SEO has been central to our service offering for over a decade

BORN has a comprehensive and seasoned understanding of Search Engine Optimisation. Our knowledge in this market stretches over a decade. We know how to make websites outperform the competition in the search engines using only 100% ‘white hat’ techniques. Our approach has seen constant change and development over the years, with our offering being very different to that it was a decade ago.

 

Amongst our staff we can boast some of the best technical SEO brains in the business alongside our team of outstandingly brilliant SEO copy writers and creatives. Through an analytical approach, we manage websites that deliver lasting results at the top of the search engines.

 

Everything we do is highly geared around optimisation. With world class SEO, outstanding web design and creative departments and the latest e-commerce solutions – BORN can provide a total web solution for your business – whatever size.

We focus on these key areas:

 

  • The Search Engine Algorithms and the weighting on various aspects of the algorithm.
  • Carefully structured site architecture and the sub-division of websites through micro-sites, sub-domains and well-thought-out page naming conventions.
  • Internal link structure.
  • Well-written, informative search engine friendly content which focuses on optimising groups of keywords and keyword phrases in the most natural way possible combined with correctly written optimised Meta content.
  • Intelligent, contextually relevant inbound linking strategies.

 

We take an holistic approach to SEO which we believes helps us to make the websites we manage perform so well in their space.