When we help a business build a new website and create a new brand, we believe it is important to be up-front about how long it will take to see significant amounts of organic traffic arrive at the site.  This can take over a year of hard work involving content creation and marketing, social media, PR and the other traditional aspects of SEO such as link acquisition and on-page optimisation of title tags, page headings, images and body content.  During this period of frenzied activity it is worth considering implementing a well planned and highly focussed PPC campaign.