Blog

Over the last week, there have been reports by webmasters on the Webmasterworld forum that they are seeing large fluctuations in their website's listings in the Google search results, causing speculation that another algorithm change is currently being rolled out.  The Mozcast website shows two peaks in ranking turbulence during the end of October and another peak at the beginning of November, (see Below.)

In 2003 when Born first ventured into the world of search engine optimisation, the title tag was one of the most important elements of a sound SEO strategy.  Other important factors and tactics have fallen by the wayside since then such as the meta-description, meta-keywords, link exchanges and stuffing keywords into link text.

In the post Penguin, Panda and Hummingbird era, inbound links and social metrics now outrank the humble title tag in terms of importance, but if you have all of these in place, a well crafted title tag can give you a further boost in the rankings.