One of the fundamentals of a good SEO strategy is a solid search engine friendly architecture. That's why here at Born, when we are approached by a new client, the first thing we will look at, is the structure of the URLs across the entire site. In this blog post I'll cover the most common mistakes and the best practice for getting the most SEO value from your URLs.
Temporary and permanent redirects are an essential part of how the web operates and are an essential part of white hat SEO in order to let the search engines know if a page has been moved or removed from the website completely. When changing the structure of a website, valuable 'link juice' can be lost if pages with good inbound links are removed or their URLs are changed. The search engine bots will follow these links from other websites and receive a 404 error (page not found) and all the value from the link will be lost leading to a fall in rankings.
Vic Gundotra, Google's Vice-President of Social announced his departure from the company yesterday raising fears about the future of Google+. TechCrunch have been quoting sources as saying that "Google+ will no longer be considered a product, but a platform - essentially ending its competition with other social networks like Facebook and Twitter."
A blog post on the Ghergich&Co. website reveals that a 'reliable' source has told them that Google will be announcing very soon that not only will organic search results not pass referrer keyword data but also AdWords ads.
The Twitter Helmet - Today Twitter we’re pleased to "pre-announce the Twitter Helmet™, a sophisticated, fully immersive, staggeringly high-resolution wearable device that allows our users to interact with the world around them entirely via a custom aviary interface.
Matt Cutts from the Google Webspam team has just posted a video on the Google Webmasters Youtube channel answering the question posed by a UK webmaster "How can I tell if my site is affected by a particular algorithm?"