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In April 2010, Google announced on their Webmaster Central Blog that site speed had been added to their search ranking algorithms, explaining that "faster sites create happy users and that when sites respond slowly, visitors spend less time there."  Shopzilla carried out A/B testing comparing conversions with page load times and found that the faster pages delivered between 7% and 12% more conversions.  Firefox ran similar tests and found a 15% increase in conversions.

At Born, our team are pleased to announce the completion of a new eCommerce website for DTC Healthcare LTD – Herstat.com. Over the last few months, we've been working closely with this UK distributor of cold sore remedies on the design, construction, as well as the development of this project and have also been entrusted with all aspects of their online marketing, including social media and PR campaigns. Built on Joomla 3 and powered by Bootstrap 3, the website has been optimised for speed, stability, performance, and security. Furthermore, we have ensured that it loads quickly as well as safely – meaning customers can browse for Herstat without worrying about any technical glitches.