Will Scott the CEO of Search Influence coined the phrase "Barnacle SEO" in a blog post from 2011, preferring it to "Parasite SEO" which was being used at the time. The idea is that you "attach yourself to a large fixed object and wait for the customers to float by in the current."
The single most important part of SEO and SEM is keeping your knowledge base and skill set up-to-date. Over the years we have seen many of our clients and other SEO firms employing practices which either no longer work, or worse still, could result in a website being penalised or blacklisted in the search results.
After a month of speculation and massive fluctuations in search results, Google finally announced that there have been a series of updates to the search algorithm and the way they index sites. Throughout May the SEO forums have been buzzing with rumours of sudden rises and falls in the rankings of many websites.
Search engine optimisation forums have been buzzing with rumours of an impending Google algorithm update. Many webmasters have seen fluctuating changes to their search engine rankings over the last week. The Webmasterworld forum discussion began on May 1st and webmasters are still reporting daily fluctuations today.