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Some of the latest business surveys and expert commentary about search engine optimisation (SEO) are highlighting the value, benefits and return on investment offered by this key sales and marketing tool during the current economic downturn.

All types of companies and firms could drive down business costs in current recessionary times by focusing budgetary spend on SEO, according to news reports.

Born's new SEO Contract with Justin Craig Education

BORN was today given the green light to provide natural SEO services to Justin Craig Education; a well respected provider of term holiday and residential revision courses for students. BORN will be starting work immediately towards achieving improved rankings in the search engines and an enhanced web presence For Justin Craig during the course of the forthcoming year with a view to it becoming the dominant force online for revision courses.