New leading research reveals natural, organic search (SEO) is going to develop into a principal online marketing tool that delivers a flow of new business for companies.
Some 80-90 per cent of users click on natural SEO listings on search engine results pages, compared to just 10 per cent clicking on paid search advertising.
A new business news search engine just launched by the Financial Times is claiming to deliver better results than Google, possibly threatening the future of traditional search engine optimisation (SEO).
The FT Group believes its semantic search engine is able to cut out "commercial clutter" that it says tends to skew results in Google and other search engines.
Investment in online marketing programmes such as search engine optimisation (SEO) for banks that are well known in UK town centres may be being wasted according to new research.
The business audit by an international firm has highlighted issues with performance and accessibility on websites owned by the nation's well known banks.
Natural SEO (search engine optimisation) in the UK is set to attract a growing amount of advertising budget as funding for paid search is forecast to drop by up to ten per cent compared to the past 12 months.
Newly published research reveals 2009 may be the first year that organic SEO beats pay-per-click (PPC), which has seen advertising rates increase in recent times.
Research into some of the world's biggest companies has revealed that they are still struggling to be effective at natural search engine optimisation (SEO).
A study of top US brands showed that natural SEO - sometimes called organic search engine optimisation - is still in the early stages of development among the Fortune 500 group of public companies.
Seth Godin, renowned marketer, entrepreneur and top selling author, has signalled the importance of search engine optimisation (SEO) when designing and building websites.
He spelled out the benefits of ethical SEO in an interview with .net magazine, a leading web publication.