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A respected annual SEO consultancy report just published reveals about 55 per cent of companies are planning to invest more business budget into natural search engine optimisation this coming year.

A little less than half of firms also plan to increase their pay-per-click (PPC) budgets. Both natural and paid search are seen as important areas where companies can achieve return on investment that is measurable during the current credit crunch-led financial downturn.

Natural SEO (search engine optimisation) in the UK is set to attract a growing amount of advertising budget as funding for paid search is forecast to drop by up to ten per cent compared to the past 12 months.

Newly published research reveals 2009 may be the first year that organic SEO beats pay-per-click (PPC), which has seen advertising rates increase in recent times.

Research into some of the world's biggest companies has revealed that they are still struggling to be effective at natural search engine optimisation (SEO).

A study of top US brands showed that natural SEO - sometimes called organic search engine optimisation - is still in the early stages of development among the Fortune 500 group of public companies.