Internet giant Yahoo! is to launch a TV advertising campaign, according to Marketingmagazine, following a dip in its internet marketing revenues. Yahoo! Europe's senior marketing director, James Tipple, announced a £9million expenditure plan for its branding strategy, with discussions beginning this summer with advertising agencies. Tipple said the company intends to "get back to where it should be and smack people in the face".

Growing numbers of journalists, news media and publishing groups are starting to use the skills of search engine optimisation (SEO) consultants and specialists to drive increased online visibility.

Content is king online and using it to secure higher positions in the rankings of search engines such as Google, Bing, Yahoo and Ask is proven to help companies generate business in global markets.

When companies have marketing budget to spend, a panel of business experts recommend investing as much as possible in creating good website content for search engine optimisation (SEO) purposes.

Better, fresher, high quality content, such as current news items and longer feature articles within well-architected websites designed for search is proven to help build better online results and return on investment (ROI).