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JCPenney, the famous chain of US department stores, is in trouble for its search engine optimisation tactics.

A reporter for The New York Times posed as an SEO worker and joined an independent search engine optimisation agency to shed light on how the retailing giant was achieving its high status in the SERPs for so many highly profitable search terms.

Confusion reigned for online retailers as reports hit the world's media that the internet is running out of new addresses.

As news broke that the last blocks of IPv4 addresses were being assigned to APNIC, the Regional Internet Registry which allocates IP and AS numbers in the Asia Pacific region, panic spread about how e-commerce might be affected if routers and certain digital devices ceased to function correctly using new IPv6 addresses.